Notice of meeting - 2026 Combined General Shareholder's Meeting

Message from Arthur Sadoun

Message from Arthur Sadoun

MESSAGE FROM THE CHAIRMAN AND CHIEF EXECUTIVE OFFICER

ARTHUR SADOUN

Chairman and Chief Executive Officer

Publicis Groupe is reaping the rewards of Maurice Lévy’s vision and the execution efforts of all our teams. Thanks to our AI-driven growth model, we are entering our second century stronger than ever.

THANKS TO OUR AI-DRIVEN GROWTH MODEL, WE ARE ENTERING OUR SECOND CENTURY STRONGER THAN EVER.

Publicis has radically transformed itself over the past decade, moving from being a partner in our clients’ communications to being an essential partner in their transformation. We have established ourselves in a “Category of One,” thanks in large part to our unrivaled position in proprietary data, our connected media ecosystem, our creative power, and our 25,000 engineers and IT consultants—all brought together by the Power of One. Since the rise of generative AI three years ago, our growth model has shown that, far from being a hindrance, artificial intelligence is a true strategic driver of growth and margin improvement for Publicis. During this period, we increased our net revenue and operating income by nearly 20% on an organic basis, widening the gap with our peers.

In an environment that remained challenging, organic growth in net revenue was +5.6% in 2025, accelerating compared with the average net revenue growth since 2020. We ended the year with growth of more than 700 basis points above that of other holding company peers. This outperformance is mainly due to our unique positioning, with data forming the backbone of our Connected Media, and to our ongoing drive to win market share.

Our creative agencies regrouped within Intelligent Creativity have shown resilience in the face of budget cuts across the traditional advertising sector. Publicis Sapient continued to face a wait-and-see attitude from some clients regarding their digital transformation projects, a situation that generally affects all major players in the digital transformation consulting.

Increased investment in artificial intelligence and our talents was a defining feature of 2025, while we further improved our margin to 18.2% and boosted our free cash flow to over euro 2 billion—financial metrics that were already the highest in the industry. It also confirmed our commercial momentum, by placing us once again at the top of the new business rankings. Finally, we maintain our leadership in sustainability.

INCREASED INVESTMENT IN ARTIFICIAL INTELLIGENCE AND OUR TALENTS WAS A DEFINING FEATURE OF 2025, WHILE FURTHER IMPROVING OUR MARGIN AND FREE CASH FLOW TO RECORD LEVELS.

These very solid results will allow us to propose to our shareholders at the General Shareholders’ Meeting of May 27, 2026, an all-cash dividend of euro 3.75 per share—an increase of 4.2%—and a payout ratio of 50.1%, the highest in our industry.

I cannot write these words without mentioning the situation at the start of 2026. Many of our clients are operating in an environment that is more volatile than ever due to armed conflicts in Eastern Europe and the Middle East, rising energy prices, and announcements of further tariff increases. And more than ever, we will be at their side to support them in these uncertain times.

In this context, our ambition is simple: to establish ourselves as the industry’s Most Valuable Partner. The MVP for our customers, by designing agentic solutions that generate tangible results, at a time when 95% of artificial intelligence projects fail. The MVP for our employees, by making them our key differentiator and providing them with the tools and training they need to thrive in a world shaped by AI. Finally, the MVP for our shareholders, by delivering transformative growth rather than consolidating traditional assets.