ABOUT THE FILM:
A UNIQUE ‘HYBRID’ PROJECT
‘A Lion Never Gives Up’ blends live action, GenAI, 2D & 3D imaging to reconstitute scenes from our past, reducing the price of scene reconstruction and opening up new creative possibilities.
A quarter of the film is live action footage, with the help of AI by AI, drawing on photos, films and documents from Publicis’ own archives.
A HUGE VOLUME OF VISUAL ASSETS
AI prompt artists and AI archivists managed, sourced and catalogued both the volume of real images needed for a project of this size (4,500 for 150 individual shots) and with those generated with the help of AI.
A REINVENTED EDITING PROCESS
In a traditional pipeline, once you reach the editing stage, everything is locked in. Here, everything remained open: each shot could be regenerated from scratch.
DOCUMENTARY « 100 YEARS OF LOOKING TO THE FUTURE »
You can also see an in-depth documentary that takes you through how a creative hotshot in Montmartre founded in 1926, became the partner you know today.
Scan to watch the exclusive documentary on 100 years of Publicis, featuring Elizabeth Badinter, Maurice Lévy and Arthur Sadoun.
