100 years of Publicis
PUBLICIS BRINGS ITS PAST TO LIFE WITH AI AND INNOVATION, TO CELEBRATE ITS FIRST CENTURY AND SETS A COURSE FOR THE NEXT
From its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace of data and technology, and its position today as the industry’s leading holding company, the least we can say is Publicis has gone through some transformations over the past 100 years.
And to ring in the new century, who better to create a film than Publicis Conseil, the agency built by our founder, Marcel Bleustein Blanchet?
Blending real imagery with AI-generated visuals, the film “A Lion Never Gives Up” tells the story of the pioneering spirit, endless innovations and resilience that enabled us to withstand war, fire, economic downturns, technological revolutions and a global pandemic during our first hundred years and positions us to continue to lead and reinvent the industry as we enter our next century - whatever it may hold.
A lion never gives up
Discover the story of the lion that never gives up HERE.
