In January 2025, Publicis Groupe acquired Atomic 212º, the leading independent media agency in Australia, further reinforcing the Groupe’s ability to offer end-to-end marketing transformation solutions in the region.
In February 2025, Publicis Groupe announced the acquisition of BR Media Group, Latin America’s leading influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers. Operating out of Brazil, BR Media Group partners with more than 500 local and global clients and is present across every step of the creator value chain. BR Media Group’s proprietary technology, fueled by more than 5 billion data points and 50 data sources, will strengthen the Groupe's Connected Media offer in Latin America.
In March 2025, Publicis Groupe announced the acquisition of Lotame, the leading independent identity solution. Lotame’s proprietary identity solution, built on 100+ data sources and activated through more than 1.6 billion IDs, is used by over 4,000 of the world’s leading brands and publishers to leverage their campaigns at scale and with precision. The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles enable clients to reach 91% of adult internet users with personalized messaging at scale.
In March 2025, Publicis Groupe announced the acquisition of Moov AI, Canada's leading artificial intelligence and data solutions company, which delivers strategic AI activations for more than 100 clients in Canada.
In April 2025, Publicis Groupe announced the acquisition of Adopt, a highly-specialized global agency in sport and culture. Adopt will further strengthen the Groupe’s ability to harness the power of athletes and sport to create authentic cultural brand connections.
On April 30, 2025, the 2024 Universal Registration Document was filed with the French Financial Markets Regulatory Authority (Autorité des marchés financiers, AMF). It is made available to the public according to the terms of the regulations in force and may be viewed on the www.publicisgroupe.com website, as well as on the AMF’s website (www.amf-france.org).
On April 2025, Publicis announced that its Combined General Shareholders’ Meeting would take place at 10.00 a.m. on May 27, 2025 at the PublicisCinémas, 133 avenue des Champs-Élysées, Paris 8th. The Prior notice including the agenda, draft resolutions and main terms of participation and voting at the Annual General Meeting was published in the Bulletin des annonces légales obligatoires (BALO) on April 9, 2025 and the Convening notice was published in the BALO on May 5.
On May 27, 2025, Publicis held its Combined General Shareholder’s Meeting. All the resolutions have been adopted, among which:
On April 25, 2025, Publicis Groupe launched a share buyback program that was finalized on June 30, 2005. As part of this program, Publicis Groupe SA repurchased 1,610,899 of its shares for euro 149 million (euro 150 million including the financial transaction tax). The objective of this program is to meet the obligations related to the current free share plans for employees, without issuing new shares.
In May 2025, Publicis Groupe announced the acquisition of Captiv8, the largest influencer technology marketing platform in the world, with a network of 15 million creators globally, covering 95% of influencers with 5,000+ followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 will be positioned within Connected Media and integrated with Influential to power the Groupe’s global influencer offering worldwide.
In the first half year of 2025, the Groupe undertook key financial structure initiatives:
