In June 2025, Publicis Groupe saw its ESG leadership confirmed in TIME magazine's ranking as 24th/500 among the World's Most Sustainable Companies of 2025. For the past five years, the Groupe has maintained its position as number 1 in its sector, pursuing its long-term commitments and anticipating the challenges of sustainability, which are important to all stakeholders: employees, clients, investors and shareholders.
During the first half of 2025, the company continued to focus on its three main priorities:
C - Environment and fight against climate change
As part of the objectives validated by SBTI for 2030 and 2040, work is underway in 2025 on revising the climate risk matrix to take account of recent developments linked to the acceleration of climate change. The aim is to adjust the climate transition plan and reinforce certain actions. The company's strong economic growth mechanically increases its impacts linked to scope 3 (mainly purchases of goods and air transport). The objective of moving to 100% direct-source renewable energy by 2030 remains valid.
A working session dedicated to the Climate enabled the members of the Board of Directors to take a closer look at recent scientific reports on the phenomenon of the acceleration and deterioration of the Climate, and to observe how certain industries are preparing their transition.
During the first half of the year, a compulsory training programme called Powering Sustainability was rolled out in several countries to train employees in the challenges of sustainability and responsible marketing.
S - Impact & Social Equity
In January 2025, one year after the launch of CoreAI, accompanied by dozens of training modules on the benefits of Generative Artificial Intelligence (AI) for all business lines and accessible via Marcel.ai, all the Groupe's employees were invited to take part in regional CoreAI Round Tables on the integration of AI into the Groupe's various activities and customer offerings. The Round Tables were chaired by Groupe Chairman and CEO Arthur Sadoun, surrounded by the Executive Committee, and by in-house experts from a number of business lines. At the same time, more than 250 new AI-related training modules were made available to employees.
The Working with Cancer campaign pledge launched by Groupe Chairman Arthur Sadoun in January 2023 now includes over 3,000 companies worldwide and more than 36 million employees covered. The common objective is to break down the taboo of cancer1 in the workplace, provide better protection for affected employees and better support for them (and their carers). At the beginning of 2025, the ‘Screening Time Off’ campaign enabled employees to put screening examinations in their diaries (+20% recorded for these appointments), thus promoting early detection and the longevity of sufferers.
In June 2025, several sessions of the Women's Forum were held during VivaTech, on the occasion of the publication of a report on AI and the employability of women, highlighting elements of perception. Concrete solutions were discussed, designed to encourage more girls and women to take up careers in AI, Tech and Data.
In the United States, an ad hoc Internal Impact & Equity Board has been set up to guide operational actions relating to equal opportunities for all. This body ensures the continuity of the company's historical commitments around its signature and raison d'être ‘Viva La Différence’.
R - Business Ethics and Responsible Marketing
At Cannes Lions 2025, which each year celebrates the most impactful creations in the field of responsible marketing, the campaign created for AXA was awarded the Titanium Grand Prize. ‘Three Words’ (for ‘and domestic violence’, now included in home insurance policies) transformed a century-old, commonplace policy into a powerful lever for transformation. It is a systemic response to a systemic problem, offering legal, psychological and financial support, as well as a 7-day emergency rehousing guarantee for victims of domestic violence.
A year after launching an Anti-Greenwashing AI, a second AI on positive social representations, Positive Representations AI, was added to this arsenal at the service of responsible marketing, presented in June 2025 at VivaTech. These AIs are self-assessment tools for communications, each based on existing national or international frameworks that enable employees to make an initial relevant analysis. Publicis Groupe remains committed to the work carried out by the inter-profession at international level, such as Ad Net Zero on the methodological consensus for measuring the impact of the media, completed at Cannes Lions in June 2025.
The A.L.I.C.E (Advertising Limiting Impacts & Carbon Emissions) carbon emissions calculation tool is now used in more than 65 countries. A.L.I.C.E enables all the Groupe's activities (creation, production, media, technology, events, etc.) to measure their impacts (100 countries) using the GHG Protocol method, with the support of Bureau Veritas for the calculation methodology and the updating of emissions factors.
Finally, in June 2025, for its 9th edition, co-organised with Groupe les Echos and Publicis Groupe, VivaTech attracted more than 180,000 visitors from 171 countries to Paris - consolidating its position as Europe's leading event in the Tech sector, with sessions over four days bringing together more than 14,000 start-ups, with 450 speakers.
The CSR actions of the Groupe and its agencies are publicly accessible in the CSR section of the Groupe website, and the data is summarised in the CSR Smart data section.
