The Group supports its clients on all marketing issues thanks to its expertise in the areas of creativity, media, data and digital transformation. To provide a single offering in each country combining all the Group’s areas of expertise, Publicis defined ten core markets: the United States, Canada, the United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia-Pacific, Africa and the Middle East, Central and Eastern Europe, Western Europe and Latin America.
This organization by country corresponds to the operating segments grouped into five reportable segments (see note 20): North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America.
| (in millions of euros) | North America | Europe | Asia | Middle East & Africa | Latin America | June 30, 2025 (6 months) |
|---|---|---|---|---|---|---|
| Revenue | Revenue North America5,010 |
Revenue Europe 2,187 |
Revenue Asia 772 |
Revenue Middle East & Africa 286 |
Revenue Latin America228 |
Revenue June 30, 2025(6 months) 8,483 |
| Net revenue | Net revenue North America4,427 |
Net revenue Europe 1,726 |
Net revenue Asia 604 |
Net revenue Middle East & Africa 207 |
Net revenue Latin America188 |
Net revenue June 30, 2025(6 months) 7,152 |
| (in millions of euros) | North America | Europe | Asia | Middle East & Africa | Latin America | June 30, 2024 (6 months) |
|---|---|---|---|---|---|---|
| Revenue | Revenue North America 4,501 |
Revenue Europe 1,993 |
Revenue Asia 698 |
Revenue Middle East & Africa 273 |
Revenue Latin America 185 |
Revenue June 30, 2024 (6 months)7,650 |
| Net revenue | Net revenue North America 4,112 |
Net revenue Europe 1,649 |
Net revenue Asia 572 |
Net revenue Middle East & Africa 190 |
Net revenue Latin America 165 |
Net revenue June 30, 2024 (6 months)6,688 |
During the first half year of 2025, pass-through revenue of euro 1,331 million (euro 962 million during the first half of 2024) are split between euro 1,272 million in pass-through costs (euro 904 million during the first half of 2024) and euro 59 million in depreciation and amortization expense (excluding intangibles from acquisitions) (58 million during the first half of 2024) .
Personnel costs include salaries, wages, commissions, bonuses, profit-sharing, paid leave, as well as estimated bonuses and expenses related to share-based payments (free share plans) and pension plan expenses (excluding the net effect of the unwinding of discounts presented in other financial income and expenses).
| (in millions of euros) | June 30, 2025 | June 30, 2024 |
|---|---|---|
| Compensation | Compensation June 30, 2025 (3,798) |
Compensation June 30, 2024 (3,551) |
| Social security charges | Social security charges June 30, 2025 (601) |
Social security charges June 30, 2024 (557) |
| Post-employment benefits(1) | Post-employment benefits (1)June 30, 2025 (129) |
Post-employment benefits (1)June 30, 2024 (129) |
| Share-based payments | Share-based payments June 30, 2025 (54) |
Share-based payments June 30, 2024 (46) |
| Restructuring costs | Restructuring costs June 30, 2025 (63) |
Restructuring costs June 30, 2024 (41) |
| Personnel costs | Personnel costs June 30, 2025 (4,645) |
Personnel costs June 30, 2024 (4,324) |
| Freelancers costs | Freelancers costs June 30, 2025 (190) |
Freelancers costs June 30, 2024 (174) |
| Personnel costs and freelancers costs | Personnel costs and freelancers costs June 30, 2025 (4,835) |
Personnel costs and freelancers costs June 30, 2024 (4,498) |
| June 30, 2025 (6 months) | December 31, 2024 (12 months) | June 30, 2024 (6 months) | |
|---|---|---|---|
| Europe | Europe June 30, 2025(6 months) 25,834 |
Europe December 31, 2024(12 months) 25,492 |
Europe June 30, 2024(6 months) 25,896 |
| North America | North America June 30, 2025(6 months) 32,079 |
North America December 31, 2024(12 months) 31,749 |
North America June 30, 2024(6 months) 30,999 |
| Latin America | Latin America June 30, 2025(6 months) 11,812 |
Latin America December 31, 2024(12 months) 10,915 |
Latin America June 30, 2024(6 months) 10,712 |
| Asia-Pacific | Asia-Pacific June 30, 2025(6 months) 37,435 |
Asia-Pacific December 31, 2024(12 months) 35,475 |
Asia-Pacific June 30, 2024(6 months) 35,271 |
| Middle East & Africa | Middle East & Africa June 30, 2025(6 months) 4,690 |
Middle East & Africa December 31, 2024(12 months) 4,548 |
Middle East & Africa June 30, 2024(6 months) 4,029 |
| Total | Total June 30, 2025(6 months) 111,850 |
Total December 31, 2024(12 months) 108,179 |
Total June 30, 2024(6 months) 106,907 |
