After a stronger-than-expected first half of 2025, and a boost of 15 material new business wins since the beginning of the year, the Groupe is upgrading its organic growth guidance for the full year of 2025, despite a lack of visibility due to a challenging macroeconomic context.
The Groupe now aims for close to +5% organic growth in 2025, compared to +4% to +5% range previously, which factors in anticipated reductions in client market spend in H2, a negative performance for Publicis Sapient in the full year, and a negative impact from year-end budget adjustments after the positives of 2024.
The Groupe also confirms its 2025 guidance on operating margin rate, which is expected to record a slight improvement from its industry-high level of 18.0% in 2024. This will be achieved while the Groupe sustains high levels of investments in artificial intelligence, talent and new business. Free cash flow before change in working capital is now anticipated at circa. 1.9 billion euros, which includes a negative impact of currency movement for euro 80 million.
