The organization of Publicis Groupe
THE ORGANIZATION OF PUBLICIS GROUPE
EXECUTIVE COMMITTEE
Arthur Sadoun CHAIRMAN AND CEO PUBLICIS GROUPE
Agathe Bousquet CHAIR FRANCE PUBLICIS GROUPE
Dave Penski CEO CONNECTED MEDIA
Carla Serrano STRATEGY DIRECTOR PUBLICIS GROUPE
Nigel Vaz CEO PUBLICIS SAPIENT
THE GROUPE'S OFFERING IS BUILT AROUND THREE AREAS OF EXPERTISE
The Groupe's Connected Media ecosystem enables personalization at scale by bringing together the Groupe's full range of media capabilities and connecting them to its industry-leading data graph. Intelligent Creativity delivers dynamic and disruptive creativity, as well as expertise in content production across all media channels. Finally, Technology provides innovative solutions to accelerate digital business transformation.
This chart illustrates the group’s three areas of expertise serving the client:
- Intelligent creativity
- Lao constellation
- Publicis Production
- Saatchi & Saatchi
- Technology
- Publicis sapient
- Connected media
- Starcom
- Mars united. Commerce
- Publicis PMX
- Epsilon
- Influential
- Zenith
- Spark Foundry
The chart also shows the following key figures:
- Global delivery 47,000 engineers and experts in Data, Tech, Media
- Marcel Over 108,000 uniques users
- Shared services center 5,900 employees, support functions
AN INTEGRATED OFFER IN 10 COUNTRIES AND REGIONS
10 key markets led by a CEO and managed by an Executive Committee that oversees a single income statement.
- Canada
- United States
- United Kingdom
- France
- DACH (Germany, Austria, Switzerland)
- Western Europe
- Latin America
- Africa and the Middle East
- Asia-Pacific
Countries and regions have access to Global Delivery Centers, as well as support functions.
A country-based organization involves a single P&L centered around a Power Of One structure.