A business model for value creation
A BUSINESS MODEL FOR VALUE CREATION
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, and positions itself as a privileged partner in its clients' transformations. The Groupe unlocks personalization at scale thanks to its unique ability to fuel its Connected Media ecosystem with Intelligent Creativity, and power it with the Technology of Publicis Sapient. In doing so, the Groupe enables its clients to increase their market share and accelerate their growth. Through a unified and fluid organization, Publicis' clients have a facilitated access to its full range of expertise in every market.
Publicis Groupe's service offering is based on its in-depth knowledge of consumer behavior with unique expertise across 3 PILLARS.
This diagram illustrates the three pillars of Publicis Groupe’s service offering, which is based its in-depth knowledge of consumer behavior with unique expertise.
Intelligent Creativity
Dynamic, diverse, and disruptive creativity.
Connected Media
A high-performance media and data solution, for personalization at scale.
TECHNOLOGY
Unique expertise and innovative technological solutions.
These three pillars are powered by CoreAI, which unifies all of the Groupe’s proprietary data and connects all its activities.
RESOURCES
Human
- 114,079 employees
- 52.4% women
- More than 100 countries
Intellectual
- Intelligent Creativity
- Connected Media
- Technology
Financial
- Solid financial position
- Total balance sheet assets: €40.0 billion
- €14 billion invested since 2015 in technology, data and AI
Society
- Ethics and compliance
- Societal innovation to benefit the greatest number of people
Environmental
- Climate targets validated by SBTi
- Eco/Socio-design of campaingns and projects