2. Highly competitive industry High
Description of the risk
The advertising, communications and consulting sectors are highly competitive and are expected to remain so. In addition, in a challenging economic environment exacerbated by geopolitical tensions, increased client cost sensitivity is intensifying competitive pressure during negotiations.
The Groupe’s competitors range in size and profile, from large international groups, including digital giants capturing an ever-growing share of the advertising market, to small agencies operating in niche, local or regional markets. Many players, including system integrators, database design and operations specialists, telemarketing companies and digital-sector companies, now offer AI-enabled technical solutions that address certain marketing and communications needs of the Groupe’s clients or prospects. Some clients are also internalizing certain capabilities, which may affect the Groupe’s revenues.
The Groupe competes with these players both to retain existing clients and to win new clients and budgets.
Furthermore, the Omnicom-Interpublic merger approved in 2025 will reshape the advertising landscape by making the combined entity the new global leader.
In conclusion, intensified competitive pressure could negatively impact the Groupe’s revenues or results.
Risk management
In an environment marked by shorter renegotiation cycles, the Groupe continuously adapts its offerings, capabilities and organization to remain competitive.
In particular, the Groupe relies on investments in data and technology, which have amounted to approximately euro 14 billion since 2015. These investments have sustainably strengthened its capabilities in key areas such as identity, data, commerce and retail media, influence and content, as well as support for digital transformation.
The Groupe’s operating model is structured around three activities: Connected Media, Intelligent Creativity and Technology. This model enables the delivery of solutions that combine media, creativity, data and technology, in response to the evolving needs of clients. This organization, deployed under a country-based model and supported by shared platforms, promotes both commercial agility and personalized offerings, while ensuring disciplined cost management.
The Groupe’s ambition is to become the Most Valuable Partner for its clients and its talents. To support its clients, the Groupe is developing agentic AI-driven solutions aimed at delivering measurable operational outcomes. For its talents, the Groupe intends to make human capital a central lever of differentiation by providing the tools, training and support frameworks necessary to continuously develop their skills.