Our investments focus on digital expertise, data and technology to strengthen our teams, boost innovation and offer new services. By reinforcing our agencies, and developing strategic partnerships or initiatives with major Internet players, Publicis Groupe can anticipate changes and developments in the communications industry as it shifts towards digital technologies. Our aim is to offer the most innovative solutions to clients, in line with rapidly changing consumer behavior and technology.
In 2023, Publicis announced the acquisition of Practia, one of the leaders in digital transformation services in Latin America, based in Argentina. With its 1,200 experienced professionals, Practica will help position Publicis Sapient to penetrate the Latin American market while establishing a foundation for a nearshore delivery platform to better service clients based in North America. Also, in digital transformation, the Groupe acquired Corra, based in New York, a leader in e-commerce that will augment Publicis Sapient’s existing expertise in commerce solutions, including Adobe Commerce, while extending Publicis Sapient’s offerings in digital and omnichannel commerce.
In order to address the booming demand for retail media in Continental Europe, Brazil and Argentina, Publicis and Carrefour announced the launch of their joint venture Unlimitail, based on the most advanced technologies from “CitrusAd powered by Epsilon” and the deepest retail expertise in the mass market retail sector from Carrefour.
Finally, with Publicis Sapient AI Labs and PS Hummingbird, the Groupe has invested in specialized AI joint ventures to strengthen this expertise at Publicis Sapient.
In 2024, the Groupe made two major acquisitions, in influencer marketing and commerce.
With Influential, Publicis Groupe invested in the world’s preeminent influencer marketing company and platform. Influential’s proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million creators, including access to and data on 90% of global influencers with more than 1 million followers, currently serves more than 300 brands around the world. By combining these capabilities with the unique data and identity assets of Epsilon, Publicis Groupe is putting the leadership of ID-driven influencer marketing in the hands of all of its clients through a premium creator network, revolutionized influencer planning and maximized cross-channel outcomes.
The Groupe significantly strengthened its commerce offer through the acquisition of Mars United Commerce, the largest independent commerce marketing company in the world. With over 1,000 employees based in 14 hubs worldwide, Mars leverages its proprietary suite of commerce solutions to drive growth for more than 100 of the world’s top brands. The combined forces of Publicis Groupe and Mars has created the industry-leading connected commerce solution, allowing clients to influence the complete commerce journey for billions of global shoppers through an offering that begins with the industry’s deepest and richest database of consumer behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.
The Groupe also acquired AKA Asia, one of Singapore’s leading integrated communications agencies. The acquisition expands and diversifies Publicis Groupe’s capabilities in the market while bolstering the Groupe’s strategic communications, PR and influence offering. AKA joins the Groupe’s regional Influence division.
In France, Publicis Groupe acquired Downtown Paris, a creative and production house specializing in the world of luxury goods and beauty, intended to strengthen the production activity of Publicis France and to work with the Groupe’s various luxury goods entities.
With the acquisition of Spinnaker SCA, the Groupe strengthened Publicis Sapient’s supply chain capabilities and skills, while the acquisition of Wibilong, a SaaS platform for creating customer communities, completes the Epsilon France offer.
In 2025, the Groupe acquired Lotame, an independent leader in data and identification solutions. The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles enable clients to reach 91% of adult internet users securely and transparently.
The acquisition of Moov AI, a Canadian leader in AI and data solutions, allows the Groupe to strengthen its AI offering for the Groupe’s customers in the North American market.
The Groupe also strengthened its global influence offering with the acquisitions of Captiv8, the world’s largest platform dedicated to influencer marketing (with a network of 15 million content creators worldwide, bringing together 95% of influencers with more than 5,000 followers), BR Media Group, the leader in influencer marketing and content in Latin America, and HEPMIL Media Group, the leading influencer agency in Southeast Asia.
In sports, the Groupe completed the acquisition of Adopt, a global agency specializing in sports and culture, to strengthen its ability to use athletes to create authentic cultural connections with brands.
Publicis Health acquired p-Value Group, a leading player in medical communication, providing a complete range of services to life sciences companies.
Finally, the Groupe acquired Atomic 212º, the leading independent media agency in Australia, further strengthening the Groupe’s ability to offer end-to-end marketing transformation solutions in the region.
Total acquisition costs for entities integrated during 2025 (gross payments, after deducting cash and cash equivalents acquired) came to euro 670 million, including euro 47 million in earn-out payments.
In March 2026, the Groupe announced the acquisition of Adge.AI, a leading company in the field of content measurement and intelligence. Adge.AI offers an AI-powered analytics solution that optimizes the performance of creative and video content. It analyzes engagement and conversion data, identifies the most effective creative content, and provides actionable insights to guide content strategy and improve campaign ROI. By integrating Adge.AI into its production infrastructure, which is already the largest and most advanced in the sector, Publicis will offer real-time content measurement capabilities, as well as performance forecasts, which can be activated immediately to improve the effectiveness and impact of content.
In April 2025, the Groupe announced its acquisition of 160over90, the premier global sports and culture agency, which was a former division of WME Group. The agency supports sports and culture strategies and activations for global brands, delivering unforgettable moments across events including Super Bowls, Olympic Games and World Cups. It counts over 670 employees across the US, UK, EMEA and APAC. 160over90 will be integrated with Publicis Sports to create the industry’s leading global platform for sport and culture, designed to drive measurable business outcomes by connecting brands to audiences thanks to Publicis’ unmatched technology and data.
There are no other significant investments or divestments underway.
Publicis Groupe will continue its investments to provide solutions to its clients faced with numerous challenges (consumer behavior, multiplication of communication channels, increasing weight of omni-channel commerce, emergence of new players from digital technologies, etc.). Thus, all future investments will focus on the acquisition of unique strengths in the fields of data, technology, production and digital media.
Moreover, at December 31, 2025 the Groupe also had commitments of euro 614 million under earn-out payments and euro 63 million for non-controlling interest buy-outs, a total of euro 677 million, of which euro 340 million due in less than one year.
