Publicis Groupe’s net revenue for the full year 2025 was euro 14,547 million, compared to euro 13,965 million in 2024. Organic growth reached +5.6%. Exchange rate variations over the period had a negative impact of euro 497 million and acquisitions (net of disposals) had a positive impact of euro 321 million. On a reported basis, net revenue increased by +4.2%.
The following table shows the evolution of net revenue in Publicis Groupe main markets.
| Net revenue | Growth | |||
|---|---|---|---|---|
|
(in millions of euros) |
2025 |
2024 |
Reported | Organic vs. 2024 |
| North America | 8,899 | 8,583 | +3.7% | +5.4% |
| % of total | 61% | 61% | ||
| Europe | 3,520 | 3,384 | +4.0% | +4.2% |
| % of total | 24% | 24% | ||
| Asia-Pacific | 1,260 | 1,218 | +3.4% | +5.8% |
| % of total | 9% | 9% | ||
| Middle East & Africa | 440 | 406 | +8.4% | +10.8% |
| % of total | 3% | 3% | ||
| Latin America | 428 | 374 | +14.4% | +18.7% |
| % of total | 3% | 3% | ||
| Total | 14,547 | 13,965 | +4.2% | +5.6% |
In North America, net revenue was up +5.4% organically in 2025. The region grew +3.7% on a reported basis, which includes a negative impact of the U.S. dollar exchange. The U.S. recorded a solid +5.2% organic growth fueled by both Connected Media and Intelligent Creativity.
Europe grew +4.2% on an organic basis and +4.0% on a reported basis. The U.K. was up by +6.3% organically, while France and Germany were slightly down against higher comparables. Central & Eastern Europe posted +9.7% growth on an organic basis.
Asia Pacific saw its net revenue grow by +5.8% organically and +3.4% on a reported basis. China posted +6.0% organic growth.
Net revenue in Middle East & Africa was up +10.8% organically and +8.4% on a reported basis. Meanwhile, organic growth in Latin America was up +18.7% and its reported growth was up +14.4%.
EBITDA (operating margin before depreciation and amortization) amounted to euro 3,168 million in 2025, compared to euro 3,014 million in 2024, up by 5.1%. EBITDA was 21.8% as a percentage of net revenue, compared to 21.6% in 2024.
Personnel and freelancer costs totaled euro 9,590 million in 2025, up by 4.0% from euro 9,224 million in 2024. As a percentage of net revenue, these costs represented 65.9% in 2025, compared to 66.1% in 2024. Restructuring costs were euro 151 million in 2025, up from euro 136 million in 2024.
