Risk management approach:
- we maintain a robust tax risk management framework to identify, assess, and mitigate tax risks, including risks associated with transfer pricing and cross-border transactions;
- regular reviews and updates of our tax positions and processes are conducted to ensure ongoing compliance with our commitments;
- we seek external advice where necessary to ensure compliance and manage complex tax matters;
- new legislations are closely monitored to ensure that all potential impacts are addressed in a timely and appropriate manner.
Human and material resources:
- we employ appropriately qualified and trained tax professionals with the right levels of tax expertise and understanding of the business;
- we provide suitable training for all staff involved in any way with the taxes reported, charged or paid by the Groupe.
Relations with tax authorities:
- we engage in open, constructive dialogue with tax authorities in all jurisdictions, demonstrating our commitment to transparency and compliance;
- we aim to resolve any disputes through collaborative discussion and timely disclosure. We pursue voluntary forms of cooperation with tax authorities and entered into a co-operation agreement with the French tax authorities (Partenariat Fiscal) in September 2024;
- we participate in industry groups interacting with government representatives to support the development of effective tax systems.
Tax planning and transfer pricing:
- we utilize available tax incentives and exemptions in line with their intended purpose and the spirit of the law;
- we do not engage in artificial tax arrangements, aggressive tax planning, or transactions whose sole purpose is the obtainment of a tax advantage.
- our tax planning aligns with our business operations and does not involve transferring value to low tax jurisdictions;
- our transfer pricing policies adhere to the arm’s length principle, in line with OECD guidelines and local country requirements, ensuring fair and appropriate pricing for all intercompany transactions and correct reflection of how and where value is created.
Transparency and reporting:
- we comply with all relevant tax reporting requirements to demonstrate our commitment to transparency;
- we consider voluntary tax disclosures to enhance transparency and stakeholder trust, particularly regarding our operations in different jurisdictions.
Review and updating
This tax policy is reviewed annually by the Audit and Financial Risks Committee and updated, as necessary, to reflect changes in our business, tax laws, and best practices, ensuring ongoing alignment with our commitments and ethical standards.
By adhering to this tax policy, we aim to maintain our reputation, minimize tax risks, and contribute positively to the communities in which we operate while supporting our business objectives. Our commitment to ethical tax practices and transparency underscores our dedication to responsible corporate citizenship.
In 2026, Publicis Groupe will publish the 2025 figures country by country, in accordance with Directive (EU) 2021/2101 transposed in France by Order no. 2023-483 of June 21, 2023. This information will be available in the document library on the Groupe’s website at: https://publicisgroupe-csr-smart-data.com/fr/links.
4.4.6 Compliance
The Compliance Department reports to the Groupe’s Chief Compliance Officer, who reports to the Secretary General. Its objectives are to promote an ethical culture within the Groupe and to design, deploy and monitor the implementation of compliance programs in all Groupe entities.
This department relies on a network of compliance officers operating at the local level. Under its supervision, they are responsible for coordinating and ensuring the effective deployment of compliance programs within their scope.
- Publicis Groupe has not had to report incidents of non-compliance with regulations and voluntary codes of application relating to communication, which most often result in opinions or notifications from supervisory or self-regulatory bodies, each time giving rise to immediate changes;
- concerning actions designed to promote the link between the nation and its armed forces, including engagement in the National Guard reserves, as well as promoting citizen engagement in local democracy (article L. 22-10-35 of the French Commercial Code), these topics must be subject to further internal analysis.
