Universal Registration Document 2025

4.4.2.2 Client satisfaction

Client satisfaction is a core value of the Groupe. At the end of a project and/or during the quarterly or half-yearly face-to-face review, the satisfaction assessment assesses several aspects such as:

1. The strategy;
2. The teams;
3. Execution of the action plan (quality, time-frame, budget, etc.);
4. The ability to bring growth to products and services.

Through Publicis Pulse, the client satisfaction assessment tool accessible to all agencies, two annual surveys are carried out. Each point is evaluated on a grid of 5 grades, with comments. The tool used is InMoment, conducted by an external and independent service provider. In 2025, it covered 458 clients/brands from 90 different entities, in 75 countries and interviewed approximately 9,676 people.

On the basis of this feedback, each team can focus on continuously improving the service and its performance, and on the operational relationship for ever greater efficiency. Clients appreciate the collaboration and partnership, the innovative approach, and the adequacy of the solutions offered with the reality of the business.

Benchmarks on the Groupe’s clients

The breakdown of the business sectors of the Groupe’s clients has been balanced and stable for several years (see Section 1.3.4 of this document). The top 100 clients represent 58% of total revenue in 2025.

4.4.3 Anti-Corruption Program

The Groupe complies with the provisions of the French law known as “Sapin II.” It has implemented a compliance program as provided for by law, including the Janus Code of Conduct and Ethics and the anti-bribery and anti-corruption policy, illustrating acts and behaviors relating to corruption or influence peddling that are prohibited. The Groupe is also in compliance with the other anti-corruption laws, such as the UK Bribery Act and the Foreign Corrupt Practices Act, as applicable where it operates.

The anti-corruption compliance program includes:

1. an Anti-Bribery & Anti-Corruption Policy, including a helpful guide to illustrate how Publicis Groupe employees should behave;
2. a system for reporting concerns (also known as a whistleblowing system), which can be used to raise concerns about violations of Publicis policy, as described in the Whistleblowing policy;
3. regular risk mapping, which analyzes the risks of corruption;
4. third party (clients, suppliers and partners) due diligence processes
5. accounting procedures and controls to prevent and detect corruption;
6. employee training, both online and in person;
7. monitoring of the effectiveness and implementation of the Groupe’s anti-corruption compliance program;
8. sanctions for violations of the anti-corruption policy.

The Groupe’s Legal and Compliance experts play an important role in terms of awareness and the application of anti-corruption laws and regulations. They are part of the Shared Service Centers (Re:Sources) and report to the Groupe’s Compliance Office and Groupe Legal Department, which constantly monitors the program. Their mission is to prevent bribery and corruption and to help ensure compliance processes and procedures are in place, applied and adapted to local markets. The aim is to maintain the high standards that comply with current applicable regulations and the Groupe ethics rules and policies. The legal and compliance experts who support the implementation and monitoring of the anti-corruption compliance program report to the Groupe’s Chief Compliance Officer (CCO). Reporting to the Groupe Secretary General, a member of the Management Committee, the CCO oversees the Groupe’s compliance programs, including the anti-corruption compliance program. [G1-3-18-(a) & (b)]

The Secretary General presents the information regarding the program from time to time to the Board of Directors including informative materials regarding relevant developments in anti-corruption compliance regulation, as well as a review of the primary measures (e.g. policies, procedures) supporting the Groupe's anti-corruption compliance program.