Since 2021, a Group course called L’Avenue has been set up to mark the first 133 days of newcomers. It consists of several modules: face-to-face meetings with the Groupe’s managers, online training sessions, workshops and social events to build a sense of belonging to the Company.
Lastly, relations with academic institutions (high schools, schools and universities) and training organizations enable cooperation on current or future changes to the training courses of future professionals (see Section 4.1.8). With the deployment of Artificial Intelligence (AI), all functions related to the Groupe’s key business lines are subject to specific planning and training, as they are evolving quite rapidly.
Changes in data over several years are available on the Groupe website in the CSR section under “CSR Smart data.”
AI Employee Training Strategy: With the arrival of Generative Artificial Intelligence (Gen AI) tools in 2023, all employees had access on Marcel to Publicis GPT, a dedicated test environment to discover different tools for image generation. At the same time, the use of AI has become subject to the Generative AI Acceptable Use Guidelines or AI Legal Guidelines. These policies and guides have been distributed to all employees in order to address important subjects, such as verifying information on the models used to train AI, personal data protection, respect for intellectual property, etc. On Marcel, a dedicated section entitled PL.AI was set up with all the modules available. An ad hoc training program has been developed by Publicis Sapient to give employees a precise framework on Generative AI Ethics and Responsible Use. This program was extended to all Groupe employees in 2025.
| Gender | 2024 | 2025 |
|---|---|---|
| Male | Male 2024 21 |
Male 202526 |
| Female | Female 2024 15 |
Female 202517 |
This infographic presents the Training & Development results for Publicis Groupe, structured around the MRCL Classes program.
Key figures.
2,402,225 training hours.
58,000 modules.
94% of employees received training.
Equivalent to 22 hours per capita (based on trained headcount).
+3,100 modules dedicated to generative AI.
Breakdown of training hours by category.
Coding, Programming, Software, Engineering, Algorithms, AI: 32%.
Integration, Internal Culture, Procedures: 24%.
Professional Expertise, Business Acumen: 16%.
Personal Development & Soft Skills: 12%.
Management & Leadership: 6%.
Other: 10%.