Methodological clarification on "High impact RECs" and classic RECs: in both cases, these are contractual instruments certifying that renewable energy has been produced by an installation. The "High impact RECs" meet higher qualitative criteria such as:
Finally, in a majority of cases, these projects also have social co-benefits.
These criteria are recognized by the GHG Protocol, thus making it possible to reduce GHG emissions related to electricity consumption. In order to achieve its objectives by 2030, Publicis has set up, with the help of Schneider Electric, long-term contracts in the countries to be covered.
After purchases of "High impact RECs" and taking into account traditional RECs and GOs (Guarantees of Origin), this rate rose to 95.2% in 2025. The Groupe CSR Department, together with the Real Estate Department, reviews the progress of these contract changes with the local teams and contributes directly to the negotiations if necessary.
Efforts continue to improve energy efficiency and best practices (switch-off policy for computers and machines such as printers, as well as night and weekend lighting).
With the entry into force of French Decree no. 2022-982 revising several articles of the French Environmental Code on the calculation Scope of Scope 3, and compliance with the European CSRD, which also requires companies to take into account a wider scope, Publicis Groupe worked on integrating new categories (e.g. social benefits and other services).
Products and services purchased, which represent the largest part of Scope 3, for an estimated total of 103,702 TeqCO2. The following categories are taken into account in the calculation (included in the targets validated by SBTi):
Work undertaken on the measurement of supplier emissions in Scope 3 [E1-6-44 (c), E1-6-51]
In 2025, after observing the progress made by IT sector suppliers, the most critical position for Publicis, it was decided to use this data to calculate the 2025 Carbon Footprint. The methodological criteria used to take into account the emission factors of several strategic suppliers are as follows:
Current limits to the emissions inventory linked to the total volume of purchases: the volume considered relates to the Groupe’s strategic purchases benefiting all subsidiaries. Local purchases are taken into account above euro 100,000. Below this amount, and due to remaining discrepancies in the nomenclatures, these purchases are not yet included. Indirect purchases, made on behalf of clients and in their name (such as purchases of media space, for example), are included directly in clients’ Scope 3. [E1-4-34 (b)]
Capital goods and paper, for an estimated total of 6,097 TeqCO2, comprising the following items: