4.2.3.1 Reduction of direct GHG emissions (Scopes 1 & 2)
The central lever for Scope 2 is the transition to 100% renewable energy (RE) from direct sources by 2030, and with energy efficiency actions that are underway in the various offices. This switch to 100% renewable energy contributes to the reduction of impacts, while controlling the investments to be made in terms of High impact RECs (renewable energy certificates), for countries where direct access to renewable energies is limited. The priority countries in 2025 were the United States and India; it is planned to increase the coverage rate and add more countries by 2030 to reach 100%.
Specific work began in 2025 on the energy consumption of own and external data centers and continued in 2025 (Section 4.2.7.4);
4.2.3.2 Reduction of indirect GHG emissions (Scope 3)
- Purchases of goods and services: reducing emissions related to the purchase of goods and services by prioritizing suppliers who are committed to the climate transition and have public GHG emissions reduction targets validated by third parties. They are asked to do this as part of the Enhanced ESG Program launched in 2023 (Section 4.4.4.2). The Groupe is also attentive to the actions that our direct suppliers take with their own suppliers to reduce carbon emissions. The modeling of suppliers’ actual emissions shows a reduction in the emissions associated with their products or services, in particular for sectors where the monetary emission factors are not very precise. The challenge remains the level of maturity of the usable supplier data.
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Business travel: air travel is subject to stricter travel necessity criteria, with different levels of internal validation. This Travel policy (in Janus, the Code of Ethics and Conduct) is applicable to all employees: it specifies the conditions for using air transportation and encourages train travel when local infrastructure allows it. In addition, there are preference criteria for airlines that are committed to reducing their emissions and have either invested in the latest generation of aircraft that consume much less fuel and are adapted to the types of journeys (domestic, short, medium and long haul), or in robust programs for the use of SAF (Sustainable Aviation Fuel).
Various scenarios for the future development of business air travel have been studied to adjust our travel validation policy and processes. The Groupe’s international dimension and the need to regularly hold face-to-face discussions with clients imply a need to think differently about business travel to group meetings more effectively (Section 4.2.4). However, despite reductions, the Groupe’s growth and the regional dispersion of customers did not allow for as significant a reduction in flights as hoped. [E1-1-16 (h)]
- Commuting: with the strengthened RTO (Return to Office) policy and the maintenance of the 2-day remote working rule, more employees are regularly returning to the office. The local implementation of financial incentives encourages the use of soft and shared mobility, as well as public transport (Section 4.2.4).
4.2.3.3 Training of employees in eco-social-design
The Groupe has several proprietary approaches and tools, unique in the market:
- in 2025, mandatory training for employees was implemented in order to standardize knowledge around sustainability and responsible marketing and technology. This "Powering Sustainability" training is also included in the mandatory modules for new hires, and is the subject of an annual refresher;
- since 2019, the #N.I.B.I. (No Impact for Big Impact) program has been a comprehensive approach that requires employee training, starting with the client briefing and ending with the final implementation of communication actions. Several tools are available to the Groupe’s teams, such as A.L.I.C.E. for measuring the carbon footprint, and other AI (artificial intelligence) tools such as Antigreenwashing AI. #N.I.B.I. invites each business line to rethink its processes, invent new, more efficient approaches and think outside the box. In 2025, the N.I.B.I. internal program was extended to some 15 countries, through the identification and training of around 50 CSR/N.I.B.I. Ambassadors from all business lines. At the end of the one-year training program, they will be equipped to onboard their colleagues and then train client teams. The key stage is the final workshop, which allows teams to develop concrete, useful solutions with a positive impact in the short and medium term. Other external programs such as the Climate Fresk with trained employee facilitators are also used. All employees can access these programs online on the Marcel platform; [E1-2 AR 18, S1-4-43]
- A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions) is a proprietary carbon calculator created in 2017, used for more than 1,600 projects in 2025 in 55 countries to measure the carbon footprint of projects and reduce their environmental impacts. In the United States, the United Kingdom, Poland and Canada, Media teams have integrated A.L.I.C.E. measures into their tools such as Growth.OS, PMX, or Lighthouse. This approach makes it possible to provide clients with a tailor-made proposal, integrating performance and carbon footprint, even if all market players are not yet at the same maturity level. Work is in progress to include the measurement of the use of generative AI. The calculation methodology is provided by Bureau Veritas as an independent expert (Section 4.3.13.2);
- e-footprint, launched by Publicis Sapient, it is the first open source project (available at https://github.com/Boavizta/e-footprint-interface) that models the impact of manufacturing and energy consumption by complex digital systems. The special feature of this model is that it can be used upstream of projects, to prioritize eco-design actions according to the calculated orders of magnitude right from the design phase. In 2025, the e-footprint web interface reached a sufficient level of maturity to be hosted within the Boavizta association. It is available at this link: https://e-footprint.boavizta.org. The modeling domain of e-footprint, initially only web, has been extended to edge equipment (IoT, sensors, etc.). The tool takes into account the impacts of using generative AI, for example chatbots; [2 SBM-3-48 (b)]
- in France, Razorfish (digital agency) launched a solution at the start of 2022 called Razoscan in partnership with Green IT and their EcoIndex algorithm to generate an eco-score of the key journeys of a website, with a score ranging from A to G. The aim is for the agency’s sites to obtain the best ratings, guaranteeing an optimized user experience that consumes less energy. The use of Razoscan has been incorporated into all technological design and manufacturing processes for customer digital experiences, and is used to continuously analyze the environmental footprint of client sites. The objective is to reduce this footprint, to remain at the best level (A or B) without compromising the user experience.
