Universal Registration Document 2025

/ History of free share grants (vested and/or unvested plans in 2025) - Table 10 (AMF nomenclature)

History of free share grants (vested and/or unvested plans in 2025) - Table 10 (AMF nomenclature)
	Special Retention Plan ⁽¹⁾	Plan Sapient 2021⁽³⁾	LTIP 2022 and other specific plans⁽⁴⁾	LTIP 2022 Membres du Directoire⁽⁵⁾	LTIP 2022 Président du Directoire ⁽⁶⁾	Sapient Plan 2022⁽⁷⁾	Epsilon LTI 2022⁽⁸⁾	Epsilon LTI 2022 (September)⁽⁸⁾	LTIP 2023⁽⁹⁾
Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM)	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Special Retention Plan ⁽¹⁾05/30/2018	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Plan Sapient 2021 ⁽³⁾ n/a⁽²⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2022 and other specific plans ⁽⁴⁾05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2022 Membres du Directoire⁽⁵⁾05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2022 Président du Directoire ⁽⁶⁾ 26/05/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Sapient Plan 2022 ⁽⁷⁾ n/a⁽²⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Epsilon LTI 2022 ⁽⁸⁾ n/a⁽²⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Epsilon LTI 2022 (September)⁽⁸⁾ n/a⁽²⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM)LTIP 2023⁽⁹⁾05/26/2021
Date of Board meeting	Date of Board meeting Special Retention Plan ⁽¹⁾ 11/15/2019	Date of Board meeting Plan Sapient 2021 ⁽³⁾ 04/13/2021	Date of Board meeting LTIP 2022 and other specific plans ⁽⁴⁾ 03/18/2022 10/17/2022	Date of Board meeting LTIP 2022 Membres du Directoire⁽⁵⁾ 03/18/2022	Date of Board meeting LTIP 2022 Président du Directoire ⁽⁶⁾ 03/18/2022 05/25/2022	Date of Board meeting Sapient Plan 2022 ⁽⁷⁾ 04/11/2022	Date of Board meeting Epsilon LTI 2022 ⁽⁸⁾ 03/18/2022	Date of Board meeting Epsilon LTI 2022 (September)⁽⁸⁾ 09/14/2022	Date of Board meeting LTIP 2023⁽⁹⁾ 03/16/2023
Total number of free shares awarded	Total number of free shares awarded Special Retention Plan ⁽¹⁾ 765,110	Total number of free shares awarded Plan Sapient 2021 ⁽³⁾ 604,474	Total number of free shares awarded LTIP 2022 and other specific plans ⁽⁴⁾ 638,279	Total number of free shares awarded LTIP 2022 Membres du Directoire⁽⁵⁾ 78,004	Total number of free shares awarded LTIP 2022 Président du Directoire ⁽⁶⁾ 62,043	Total number of free shares awarded Sapient Plan 2022 ⁽⁷⁾ 603,192	Total number of free shares awarded Epsilon LTI 2022 ⁽⁸⁾ 455,625	Total number of free shares awarded Epsilon LTI 2022 (September)⁽⁸⁾ 70,882	Total number of free shares awarded LTIP 2023⁽⁹⁾ 756,482
Total number of free shares awarded to corporate officers	Total number of free shares awarded to corporate officers Special Retention Plan ⁽¹⁾^-	Total number of free shares awarded to corporate officers Plan Sapient 2021 ⁽³⁾^-	Total number of free shares awarded to corporate officers LTIP 2022 and other specific plans ⁽⁴⁾^-	Total number of free shares awarded to corporate officers LTIP 2022 Membres du Directoire⁽⁵⁾ 78,004	Total number of free shares awarded to corporate officers LTIP 2022 Président du Directoire ⁽⁶⁾ 62,043	Total number of free shares awarded to corporate officers Sapient Plan 2022 ⁽⁷⁾^-	Total number of free shares awarded to corporate officers Epsilon LTI 2022 ⁽⁸⁾^-	Total number of free shares awarded to corporate officers Epsilon LTI 2022 (September)⁽⁸⁾^-	Total number of free shares awarded to corporate officers LTIP 2023⁽⁹⁾^-
Arthur Sadoun	Arthur Sadoun Special Retention Plan ⁽¹⁾^-	Arthur Sadoun Plan Sapient 2021 ⁽³⁾^-	Arthur Sadoun LTIP 2022 and other specific plans ⁽⁴⁾^-	Arthur Sadoun LTIP 2022 Membres du Directoire⁽⁵⁾^-	Arthur Sadoun LTIP 2022 Président du Directoire ⁽⁶⁾ 62,043	Arthur Sadoun Sapient Plan 2022 ⁽⁷⁾^-	Arthur Sadoun Epsilon LTI 2022 ⁽⁸⁾^-	Arthur Sadoun Epsilon LTI 2022 (September)⁽⁸⁾^-	Arthur SadounLTIP 2023⁽⁹⁾^-
*Jean-Michel Etienne*	*Jean-Michel Etienne* Special Retention Plan ⁽¹⁾^-	*Jean-Michel Etienne* Plan Sapient 2021 ⁽³⁾^-	*Jean-Michel Etienne* LTIP 2022 and other specific plans ⁽⁴⁾^-	*Jean-Michel Etienne* LTIP 2022 Membres du Directoire⁽⁵⁾ 20,819	*Jean-Michel Etienne* LTIP 2022 Président du Directoire ⁽⁶⁾^-	*Jean-Michel Etienne* Sapient Plan 2022 ⁽⁷⁾^-	*Jean-Michel Etienne* Epsilon LTI 2022 ⁽⁸⁾^-	*Jean-Michel Etienne* Epsilon LTI 2022 (September)⁽⁸⁾^-	*Jean-Michel Etienne* LTIP 2023⁽⁹⁾^-
*Anne-Gabrielle Heilbronner*	*Anne-Gabrielle Heilbronner* Special Retention Plan ⁽¹⁾^-	*Anne-Gabrielle Heilbronner* Plan Sapient 2021 ⁽³⁾^-	*Anne-Gabrielle Heilbronner* LTIP 2022 and other specific plans ⁽⁴⁾^-	*Anne-Gabrielle Heilbronner* LTIP 2022 Membres du Directoire⁽⁵⁾ 36,366	*Anne-Gabrielle Heilbronner* LTIP 2022 Président du Directoire ⁽⁶⁾^-	*Anne-Gabrielle Heilbronner* Sapient Plan 2022 ⁽⁷⁾^-	*Anne-Gabrielle Heilbronner* Epsilon LTI 2022 ⁽⁸⁾^-	*Anne-Gabrielle Heilbronner* Epsilon LTI 2022 (September)⁽⁸⁾^-	*Anne-Gabrielle Heilbronner* LTIP 2023⁽⁹⁾^-
*Steve King*	*Steve King* Special Retention Plan ⁽¹⁾^-	*Steve King* Plan Sapient 2021 ⁽³⁾^-	*Steve King* LTIP 2022 and other specific plans ⁽⁴⁾^-	*Steve King* LTIP 2022 Membres du Directoire⁽⁵⁾ 20,819	*Steve King* LTIP 2022 Président du Directoire ⁽⁶⁾^-	*Steve King* Sapient Plan 2022 ⁽⁷⁾^-	*Steve King* Epsilon LTI 2022 ⁽⁸⁾^-	*Steve King* Epsilon LTI 2022 (September)⁽⁸⁾^-	*Steve King* LTIP 2023⁽⁹⁾^-
*Michel-Alain Proch*	*Michel-Alain Proch* Special Retention Plan ⁽¹⁾^-	*Michel-Alain Proch* Plan Sapient 2021 ⁽³⁾^-	*Michel-Alain Proch* LTIP 2022 and other specific plans ⁽⁴⁾^-	*Michel-Alain Proch* LTIP 2022 Membres du Directoire⁽⁵⁾^-	*Michel-Alain Proch* LTIP 2022 Président du Directoire ⁽⁶⁾^-	*Michel-Alain Proch* Sapient Plan 2022 ⁽⁷⁾^-	*Michel-Alain Proch* Epsilon LTI 2022 ⁽⁸⁾^-	*Michel-Alain Proch* Epsilon LTI 2022 (September)⁽⁸⁾^-	*Michel-Alain Proch* LTIP 2023⁽⁹⁾^-
Vesting date of shares	Vesting date of shares Special Retention Plan ⁽¹⁾ 03/19/2025	Vesting date of shares Plan Sapient 2021 ⁽³⁾ 04/13/2022 04/13/2025	Vesting date of shares LTIP 2022 and other specific plans ⁽⁴⁾ 03/18/2025	Vesting date of shares LTIP 2022 Membres du Directoire⁽⁵⁾ 03/18/2025	Vesting date of shares LTIP 2022 Président du Directoire ⁽⁶⁾ 03/18/2025 05/25/2025	Vesting date of shares Sapient Plan 2022 ⁽⁷⁾ 04/11/2023 04/11/2023	Vesting date of shares Epsilon LTI 2022 ⁽⁸⁾ 03/31/2023 03/31/2023	Vesting date of shares Epsilon LTI 2022 (September)⁽⁸⁾ 09/30/2023 09/30/2025	Vesting date of shares LTIP 2023⁽⁹⁾ 03/16/2026
End of retention period	End of retention period Special Retention Plan ⁽¹⁾n/a	End of retention period Plan Sapient 2021 ⁽³⁾n/a	End of retention period LTIP 2022 and other specific plans ⁽⁴⁾n/a	End of retention period LTIP 2022 Membres du Directoire⁽⁵⁾n/a	End of retention period LTIP 2022 Président du Directoire ⁽⁶⁾n/a	End of retention period Sapient Plan 2022 ⁽⁷⁾n/a	End of retention period Epsilon LTI 2022 ⁽⁸⁾n/a	End of retention period Epsilon LTI 2022 (September)⁽⁸⁾n/a	End of retention period LTIP 2023⁽⁹⁾n/a
Total number of shares vested as of 12/31/2025	Total number of shares vested as of 12/31/2025 Special Retention Plan ⁽¹⁾ (289,409)	Total number of shares vested as of 12/31/2025 Plan Sapient 2021 ⁽³⁾ (513,030)	Total number of shares vested as of 12/31/2025 LTIP 2022 and other specific plans ⁽⁴⁾ (530,092)	Total number of shares vested as of 12/31/2025 LTIP 2022 Membres du Directoire⁽⁵⁾ (57,185)	Total number of shares vested as of 12/31/2025 LTIP 2022 Président du Directoire ⁽⁶⁾ (62,043)	Total number of shares vested as of 12/31/2025 Sapient Plan 2022 ⁽⁷⁾ (499,950)	Total number of shares vested as of 12/31/2025 Epsilon LTI 2022 ⁽⁸⁾ (397,974)	Total number of shares vested as of 12/31/2025 Epsilon LTI 2022 (September)⁽⁸⁾ (59,753)	Total number of shares vested as of 12/31/2025 LTIP 2023⁽⁹⁾-
Total number of free shares canceled or lapsed as of 12/31/2025	Total number of free shares canceled or lapsed as of 12/31/2025 Special Retention Plan ⁽¹⁾ (475,701)	Total number of free shares canceled or lapsed as of 12/31/2025 Plan Sapient 2021 ⁽³⁾ (91,444)	Total number of free shares canceled or lapsed as of 12/31/2025 LTIP 2022 and other specific plans ⁽⁴⁾ (108,187)	Total number of free shares canceled or lapsed as of 12/31/2025 LTIP 2022 Membres du Directoire⁽⁵⁾ (20,819)	Total number of free shares canceled or lapsed as of 12/31/2025 LTIP 2022 Président du Directoire ⁽⁶⁾-	Total number of free shares canceled or lapsed as of 12/31/2025 Sapient Plan 2022 ⁽⁷⁾ (50,611)	Total number of free shares canceled or lapsed as of 12/31/2025 Epsilon LTI 2022 ⁽⁸⁾ (57,651)	Total number of free shares canceled or lapsed as of 12/31/2025 Epsilon LTI 2022 (September)⁽⁸⁾ (11,129)	Total number of free shares canceled or lapsed as of 12/31/2025 LTIP 2023⁽⁹⁾ (165,689)
Number of free shares outstandingas of 12/31/2025	Number of free shares outstandingas of 12/31/2025 Special Retention Plan ⁽¹⁾^-	Number of free shares outstandingas of 12/31/2025 Plan Sapient 2021 ⁽³⁾^-	Number of free shares outstandingas of 12/31/2025 LTIP 2022 and other specific plans ⁽⁴⁾^-	Number of free shares outstandingas of 12/31/2025 LTIP 2022 Membres du Directoire⁽⁵⁾^-	Number of free shares outstandingas of 12/31/2025 LTIP 2022 Président du Directoire ⁽⁶⁾^-	Number of free shares outstandingas of 12/31/2025 Sapient Plan 2022 ⁽⁷⁾ 52,631	Number of free shares outstandingas of 12/31/2025 Epsilon LTI 2022 ⁽⁸⁾^-	Number of free shares outstandingas of 12/31/2025 Epsilon LTI 2022 (September)⁽⁸⁾^-	Number of free shares outstandingas of 12/31/2025 LTIP 2023⁽⁹⁾ 590,793

Retention plan offered to ten top Groupe executives. The shares were subject to individualized performance conditions for 2020 to 2022. The cancellation of the Special Retention Plan was presented to the Management Board on December 16, 2020. The awards of the Special Retention Plan have been replaced by new LTIPs from 2021. The shares in the second tranche correspond to those allocated under the new LTIP 2021 plan, and the shares of the third tranche of awards made under the LTIP 2022. The initial vesting date (03/31/2023) has been extended and aligned with those of the LTIP 2021 and LTIP 2022.
Grants made outside the provisions of the French Commercial Code (“non-qualified” plans).
The Sapient 2021 Plan consists of two separate plans. One plan is subject to only a presence condition, and gives rise to the delivery of one-quarter of the shares allocated on the anniversary dates of the first four years of the plan (i.e. April 2022, 2023, 2024 and 2025). The second plan is subject, in addition to a presence condition, to performance conditions based on Publicis Sapient’s annual operating margin and revenue growth budgets, such that the total number of shares delivered after a three-year period, in April 2024, depended on the level of achievement of the objectives for 2021.
Excluding beneficiaries of the Special Retention Plan for whom the shares remain presented in the initial plan. The vesting of shares under the LTIP 2022 is subject to performance criteria measured for 2022, such that the total number of shares delivered depends on the level of

achievement of financial performance targets, i.e. the achievement of an organic growth rate and an operating margin rate compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social

Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2025.
The vesting of Publicis Groupe shares under this plan was subject to performance criteria measured following a three-year period (2022-2024), such that the total number of shares delivered depended on the level of achievement of financial performance targets, i.e. the

achievement of an organic growth rate and an operating margin rate compared to a reference group of competitors. Some of the shares awarded were also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded

is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares was also subject to a presence condition during the three-year vesting period, i.e. in March 2025.
The vesting of Publicis Groupe shares under this plan was subject to performance criteria measured following a three-year period (2022-2024), such that the total number of shares delivered depended on the level of achievement of financial performance targets, i.e. the

achievement of an organic growth rate and an operating margin rate compared to a reference group of competitors. A portion of the shares granted are also subject to a market condition based on the TSR comparing that of Publicis with that of the CAC 40, as well as a

condition based on a CSR (Corporate Social Responsibility) criterion and a condition related to talent management. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of

shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2025 and May 2025.
The Sapient 2022 Plan consists of two separate plans. One plan is subject only to a presence condition and gives rise to the delivery of one-quarter of the shares awarded on the dates of the first four anniversaries of the plan (i.e. April 2023, 2024, 2025 and 2026). The second

plan is subject, in addition to a presence condition, to performance conditions based on Publicis Sapient’s annual operating margin and revenue growth budgets, such that the total number of shares delivered after a three-year period, in April 2025, depended on the level of

achievement of the objectives for 2022.
The shares granted are subject to a presence condition for 20% and a performance condition for 80% (based on the annual operating margin and net revenue budgets of the Epsilon entities). The shares vested and were delivered in tranches for the three years of the plan (i.e. in

March and/or September 2023 for 30% of the shares granted, in March and/or September 2024 for 30% of the shares granted and in March and/or September 2025 for 40% of the shares granted).
The vesting of shares under the LTIP 2023 is subject to performance criteria measured for 2023, such that the total number of shares delivered depends on the level of achievement of financial performance targets, i.e. the achievement of an organic growth rate and an operating

margin rate compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of

achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2026.

Universal Registration Document 2025

Board of directors

/ History of free share grants (vested and/or unvested plans in 2025) - Table 10 (AMF nomenclature)