Universal Registration Document 2025

Annual variable compensation to be paid in 2026 for the 2025 financial year

The variable compensation of Mr. Arthur Sadoun, of a target amount up to 200% of his fixed compensation and a maximum of 300% of his fixed compensation, is based, for the 2025 financial year, on both financial performance criteria and quantifiable non-financial individual performance criteria considered to be important for the Groupe’s development.

Mr. Arthur Sadoun’s compensation for 2025 is based on two types of criteria:

• two financial criteria, accounting for 80% of the overall weight of the criteria, taking into consideration trends in Publicis Groupe growth and profitability:
  
  • organic growth of the Groupe’s revenue based on the Objective validated by the Board of Directors in March 2025 for 40%,
  • Groupe operating margin based on the Objective validated by the Board of Directors in March 2025 for 40%.
    

    The variable compensation in respect of these criteria may only be paid if the Objective is achieved. If the Objective is exceeded, and in order to encourage overperformance, the annual variable compensation under these criteria may be increased, with a cap of 162.5% on each of these two criteria.

    These financial criteria were chosen by the Board of Directors, following the proposal of the Compensation Committee, because they are demanding and best express the quality of the Company’s performance:

• a non-financial quantifiable individual criterion of 20% of the overall weighting based on Corporate Social Responsibility (CSR):
  
  • impact & equity: 46% women in the most important Executive Committees, excluding the United States,
  • combating climate change: the trajectory aims for 100% of renewable energy from direct sources by 2030 with an indicative checkpoint of around 75% at the end of 2025.