A business model for value creation
A BUSINESS MODEL...
As the world’s leading communications group, Publicis Groupe is positioned at every step of the value chain, from consulting to execution. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale thanks to its ability to fuel its Connected Media ecosystem with Intelligent Creativity through creative and production capabilities, and power it with the Technology of Publicis Sapient, enabling them to increase their market share and accelerate their profitable and sustainable growth. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market.
RESOURCES
Human
- 108,179 employees
- 51.8% women
- More than 100 countries
Intellectual
- Intelligent Creativity
- Connected Media
- Technology
Financial
- Solid financial position
- Total balance sheet assets: €39.9 billion
- €12 billion invested since 2015 in data, technology and AI
Society
- Ethics and compliance
- Societal innovation to benefit the greatest number of people
Environnemental
- Climate targets validated by SBTi
- Eco/Socio-design of campaigns and projects
Publicis Groupe’s service offering is based on an in-depth knowledge of consumer behavior with unique expertise across 3 PILLARS.
CoreAI unifies all the Groupe’s proprietary data (2.3 billion profiles) and connects all its activities.
INTELLIGENT CREATIVITY
For dynamic, diverse and disruptive creativity
CONNECTED MEDIA
A high-performance media and data offering for personalization at scale
TECHNOLOGY
Unique expertise and innovative technological solutions
