Universal Registration Document 2024

Publicis Groupe is reaping the rewards of Maurice Lévy’s vision and the execution efforts of all our teams. After having been number 1 in organic growth for three years, in new business for five years, in financial ratios for more than ten years, and in market capitalization since 2023, Publicis has become the world’s leading communications group.

Publicis has radically transformed itself over the past decade, moving from being a partner in our clients’ communications to being an essential partner in their transformation. We have built a status as a Category of One thanks to our unmatched first-party data capabilities, our connected media ecosystem, our creative firepower, and our more than 25,000 engineers, brought together through the Power of One.

In an environment that remained challenging, organic growth in net revenue was +5.8%, accelerating compared to the average growth rate since 2020. We are ending the year growing three times faster than our holding company peers, and five times faster than the IT consultancies. This outperformance is mainly due to our unique positioning, with data forming the backbone of our Connected Media, and to our ongoing drive to win market share. Our creative agencies regrouped within Intelligent Creativity have shown resilience in the face of budget cuts across the traditional advertising sector. Publicis Sapient still encounters a wait-and-see attitude from some clients with regard to their digital transformation projects, a situation that is generally affecting all the major players on the IT consulting sector.

In addition to outperforming in terms of organic growth, the Groupe posted the highest financial ratios in our industry, with an operating margin of 18% and adjusted free cash flow of over 1.8 billion euros, while accelerating our investments in AI and talents.