The Groupe significantly strengthened its commerce offer through the acquisition of Mars United Commerce, the largest independent commerce marketing company in the world. With over 1,000 employees based in 14 hubs worldwide, Mars leverages its proprietary suite of commerce solutions to drive growth for more than 100 of the world’s top brands. The combined forces of Publicis Groupe and Mars has created the industry-leading connected commerce solution, allowing clients to influence the complete commerce journey for billions of global shoppers through an offering that begins with the industry’s deepest and richest database of consumer behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.
The Groupe also acquired AKA Asia, one of Singapore’s leading integrated communications agencies. The acquisition expands and diversifies Publicis Groupe’s capabilities in the market while bolstering the Groupe’s strategic communications, PR and influence offering. AKA joins the Groupe’s regional Influence division.
In France, Publicis Groupe acquired Downtown Paris, a “creative and production house specializing in the world of luxury goods and beauty, intended to strengthen the production activity of Publicis France and to work with the Groupe’s various luxury goods entities.
With the acquisition of Spinnaker SCA, the Groupe strengthened Publicis Sapient’s supply chain capabilities and skills, while the acquisition of Wibilong, a SaaS platform for creating customer communities, completes the Epsilon France offer.
Total acquisition costs for entities integrated during 2024 (gross payments, after deducting cash and cash equivalents acquired) came to euro 915 million, including euro 67 million in earn-out payments.
In January 2025, Publicis Groupe acquired Atomic 212, the leading independent media agency in Australia, strengthening its ability to offer its clients comprehensive and integrated marketing transformation solutions in the region.
In February 2025, Publicis Groupe announced the acquisition of BR Media Group, the leader in influence and content marketing in Latin America, with a network of more than 500,000 creators, including 80% of the largest influencers in the region. Founded in 2012 and based in Brazil, BR Media Group works with more than 500 local and international clients and is present across the entire value chain of creators. BR Media Group’s proprietary technology, powered by more than 5 billion data points and 50 data sources, combined with Epsilon’s identity graph, will strengthen the Groupe’s Connected Media offer in Latin America.
In March 2025, Publicis Groupe announced the acquisition of Lotame, an independent leader in data and identification solutions, as part of its AI strategy. In total, more than 4,000 major brands and publishers around the world use Lotame’s unique identification solution, relying on more than 100 data sources and more than 1.6 billion identifiers, to optimize their large-scale campaigns with precision. The alliance of Lotame’s data and ID assets combined with Publicis Groupe’s 2.3 billion global profiles will offer clients the opportunity to reach 91% of adult Internet users through personalized and large-scale communications.
In March 2025, Publicis Groupe announced the acquisition of Moov AI, the Canadian leader in artificial intelligence and data solutions, with strategic AI activations for more than 100 clients in Canada. Founded in 2018, Moov AI has more than 60 AI experts, including data scientists, data developers, strategic advisors, AI project managers and data analysts. Moov AI will be a complementary offer to CoreAI for clients in the North American market and will be integrated into Publicis Groupe’s vast AI capabilities.
There are no other significant investments or divestments underway.
Publicis Groupe will continue its investments to provide proposals and solutions to its clients faced with numerous challenges (consumer behavior, multiplication of communication channels, increasing weight of omni-channel commerce, emergence of new players from digital technologies). Thus, all future investments will aim to improve our offering, combining our creative, media, data and technological expertise.
Moreover, at December 31, 2024 the Groupe also had commitments of euro 328 million under earn-out payments and euro 74 million for non-controlling interest buy-outs, a total of euro 402 million, of which euro 61 million due in less than one year.
