Universal Registration Document 2024

1.3.4 Main clients

Publicis Groupe provides advertising and communications services to a diversified client portfolio that is representative of the global economy. It has a significant number of clients that are either national or global industry leaders, with more than half of its revenue generated by international clients, i.e. clients with operations in more than five countries. The top thirty clients represent 38% of the Groupe’s consolidated net revenue (see Section 6.6 “Notes to the consolidated financial statements” – note 30). Payment terms are consistent with general market practices and the regulations in force in each of the countries in which the Groupe operates. Revenue from, and contracts with, different clients vary from year to year. Nonetheless, a significant share of Publicis Groupe’s revenue comes from loyal clients that have been with the Company for years.

The Groupe’s main clients by region in 2024 are listed below:

Europe

Lloyds Banking Group; Stellantis; L’Oréal; Procter & Gamble; Samsung; Renault; Haleon; Nissan; Pfizer; LVMH; Philip Morris International

North America

Toyota; Pfizer; General Motors; Abbvie; Verizon; Bank of America; Stellantis; Samsung; GlaxoSmithKline Pharma; Walmart; Procter & Gamble

Asia-Pacific

Procter & Gamble; McDonald’s; Samsung; Haleon; Siam Commercial Bank; Nestlé; Walt Disney; Toyota; L’Oréal; Pepsico

Latin America

Mondelez; Procter & Gamble; Nestlé; McDonald’s; Visa; L’Oréal; Heineken; ABInBev; Claro; Haleon; Stellantis

Middle East/Africa

Neom; Omantel; Nestlé; Diriyah Gate Development Authority; Procter & Gamble; Etisalat; Saudi Airlines; Beiersdorf; Stellantis; Samsung; McDonald’s In 2024, the breakdown of the business sectors of the Groupe’s clients as a percentage of total net revenue was as follows:

• Healthcare : 14%;
• Automotive: 13%;
• Financial: 12%;
• Food & beverage: 12%;
• TMT: 11%;
• Non-food consumer products: 10%;
• Retail: 9%;
• Leisure & travel: 4%
• Public sector & others: 3%;
• Energy & manufacturing: 3%;
• Others : 9%.

The breakdown of net revenue by principal client sector is representative of the major economic players and the structure of the portfolio remains stable.

1.3.5 Main markets

/ The breakdown of Publicis Groupe’s net revenue by its main markets