Located mainly in India, Mauritius, Costa Rica and Colombia, these centers serve the Groupe’s other entities, in particular Publicis Sapient, Epsilon, Media and Production. The acquisitions of Tremend in 2022 and Practia in 2023, companies located in Romania and Argentina respectively, have strengthened Publicis Sapient’s capabilities in Europe and Latin America.
Re:Sources is the backbone of our collaborative model and provides digital, administrative and logistics support in the Groupe’s main markets. To help Publicis Groupe’s agencies transform, innovate and increase productivity, Re:Sources provides cutting-edge solutions, streamlined technological platforms and efficient “processing plants.” Publicis Groupe’s shared services (digital: infrastructure, process systems and business systems, the Marcel collaboration and artificial intelligence platform, media invoicing and payment, accounting, treasury, legal, human resources, procurement, real estate, etc.) collaborate with agencies to serve clients. After enabling almost all employees to work from home immediately during the pandemic, Publicis Re:Sources supported the return to the office and hybrid working methods in 2022 thanks to a mix of technological and real estate solutions.
Publicis Groupe SA is the Groupe’s holding Company, whose main activity is, together with dedicated subsidiaries, to provide consulting services to the various Groupe companies. The central consulting costs are spread out over all of the Groupe’s operational companies according to the cost of services rendered.
In addition, the parent company and the dedicated holding companies receive dividends from their subsidiaries. The parent company also carries most of the Groupe’s medium-and long-term financial debt. Lastly, financial companies within the Groupe also manage the financing operations and liquidity investment transactions of the subsidiaries.
Marcel is the Groupe’s collaborative artificial intelligence platform facilitating discussions, learning, knowledge sharing and change management between connected employees. Since 2017, Marcel has evolved to become a central part of Publicis Groupe, offering its employees not only a knowledge base and professional opportunities, but also enabling them to connect with each other in order to foster their development within 260 active communities. Today, Marcel connects all of Publicis’ talent to bring the best of the Groupe to clients while providing employees with solutions and opportunities to develop in a hybrid world. In just a few hours, Marcel can build teams of multidisciplinary and multicultural experts to meet a specific need or conduct a survey or “crowdsource” ideas for a customer review or campaign. Marcel also makes it possible, in a few clicks, to organize a work experience abroad via the “Work Your World” program), apply for an assignment on a mission for another agency (gig), take an online development course (choosing from more than 75,000 training courses available and 60,000 articles containing expert content). Thanks to Marcel, talent can find mentors through the Smart Global Mentorship program to better manage their career. Marcel is also setting up a hub dedicated to the WorkingWithCancer program with resources, training for managers and the CareBnB initiative, a simple solution enabling employees to share their accommodation with cancer patients undergoing treatment or who need to travel. Lastly, Marcel supports the Groupe’s personal development initiatives, notably through the partnership with Thrive Global, with the aim of improving the well-being of employees.
In 2024, Marcel accelerated in the fields of artificial intelligence and employee training by making PL.AI available to employees, a personalized development program comprising more than 3,000 courses and 15 tools, accessible to all members of the Groupe. Since 2024, the Groupe has been able to invite its clients and partners to Marcel to enable them to discuss, share, learn and work efficiently and connected.
