Publicis Sapient is Publicis Groupe’s technological, digital and consulting platform, enabling our clients to accelerate their digital transformation by drawing on the expertise of a team of more than 20,000 employees.
Publicis Sapient helps its clients build a strategy that puts experience and technology at the heart to accelerate growth, create a strong customer experience based on data, develop innovative and agile technological solutions (infrastructures, applications, etc.), set up and run data projects, and transform working approaches to design new high value-added digital products and services.
Since 2018, Publicis Sapient has been organized on the basis of Industry Verticals to bring together sector expertise and provide insight into the challenges and opportunities to grow and transform, and offer our clients the know-how that will ensure their success. The eight Industry Verticals are the following: transportation & automotive, consumer products, energy & raw materials, retail, financial services, healthcare, media & telecommunications, and travel & hospitality.
After the reorganization of its North American activities in 2019, Publicis Sapient focused on the digital transformation of companies in a context of growing demand for this expertise, particularly the implementation of an AI strategy for companies.
Very early on, Publicis Groupe set up a specialized activity in the health sector. It brings together several flagship brands such as Digitas Health (DH), Publicis Health Media (PHM) and Saatchi & Saatchi Wellness. These brands, specializing in media for the healthcare and wellness sector, created a holistic model by combining their expertise with the Groupe’s media networks and In-sync Consumer Insight, which brings in-depth knowledge of patients, healthcare professionals and payer organizations, providing strong differentiation.
Thanks to a unified and fluid organization, Publicis Health covers all of its clients’ needs, from product launch to generic product development, including digital and marketing solutions. More specifically, Healthcare communications encompass a whole series of actions from design to product maturity: advice prior to launching a product on the market, communication tools (publicity, direct marketing, digital, prospection calling, etc.), medical training, scientific communications, public relations and events.
Healthcare communications concern the pharmaceutical industry, institutes, hospitals and insurance companies, as well as companies producing consumer goods aimed at health and wellness. It impacts healthcare professionals and public authorities as much as the general public.
To provide a single offering in each country combining all the Groupe’s areas of expertise, Publicis has defined ten core markets: the United States, Canada, the United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia-Pacific, Africa & Middle East, Central and Eastern Europe, Western Europe and Latin America.
This country-based organizational structure breaks down silos so we can provide our clients with an integrated solution that is seamless and innovative, born out of the alchemy between creativity, media, data and technology. These ten countries or regions are each run and supervised by a single person and overseen day-to-day by a single Executive Committee, bringing together members with different expertise, and have shared support functions. They are thus structured to offer our clients a broad-based solution that meets their needs.
Given the size of the Groupe’s operations in the United States, which represent nearly 60% of the Groupe’s net revenue, a specific organization was defined in 2019, with the establishment of an Executive Committee chaired by Arthur Sadoun. The purpose of this committee is to accelerate the implementation of Groupe strategy through the power of all our expertise combined into a single offering, and ramping up revenue synergies through cross-fertilization.
Clients have always been central to the Publicis Groupe strategy. To make sure they get the very best we have to offer, in 2016 the Groupe reshaped its organization around Client Leaders, account managers dedicated to clients. Major clients that use Publicis Groupe services in more than one market or across a range of expertise are each assigned a Groupe Client Leader (GCL). Major clients that use Publicis Groupe services in only one country or region are assigned a Country Leader.
This structure translates into an uncomplicated client relationship, managed by a single point of contact. But it is also the ideal organization to increase cross-fertilization and offer the entire array of solutions to its clients cross-functionally: Creative, Strategic communications and influence, Production, Media buying and strategy, Data, Commerce, Performance, Digital marketing, Digital business transformation, and Healthcare.
The GCL’s role is to strengthen and perpetuate the relationships forged between Publicis Groupe and its clients around the world with the aim of facilitating their access to the Groupe’s talent and diversity of its expertise, with a view to simplifying the organization.
