These networks of experts are on hand to meet a range of client needs: crisis communications, media relations, public affairs, institutional relations, financial communications, strategy and event management, to raise their profile, boost the effectiveness of their communications and engage in dialogue with stakeholders.
Publicis’ media services include helping clients ensure the most effective media are used for their communications campaigns and buying the most suitable advertising space (conventional or digital media) on their behalf. These integrated networks of strategy experts, investment experts, creatives and digital technology specialists are critical to the task of helping clients to position and optimize brand names and navigate an increasingly complex media environment.
The media business is organized around global brands, such as Starcom, Zenith and Spark Foundry.
The two main service ranges are:
To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
In a world dominated by platforms, particularly e-commerce, a large number of brands are seeking to reinvent their relationship with retailers and more directly with their consumers. Publicis’ commerce expertise helps them to define a new strategy to optimize their distribution channels: in-store presence, proprietary shops, visibility on e-commerce sites, better delivery conditions, and proprietary platforms for direct-to-consumer sales.
In 2022, Publicis strengthened its expertise through the acquisition of Profitero, a world-leading SaaS platform for e-commerce intelligence enabling brands to analyze and optimize their sales, marketing and operating performance for more than 70 million products sold online through more than 1,200 e-commerce sites worldwide. This expertise was significantly strengthened in 2024 with the acquisition of Mars United Commerce, one of the independent leaders in this sector.
With the Epsilon acquisition in 2019, Publicis Groupe was able to take a lead in using data and technology to help drive businesses’ digital and marketing transformation.
An American technology Company, Epsilon has considerable expertise and a wealth of data thanks to its 9,000 talents, including 3,700 data scientists and 2,000 engineers and delivery experts based in Bangalore.
Epsilon’s expertise ranges across the entire consumer data lifecycle. It firstly allows raw client data to be structured and enhanced, and then large-scale, personalized, multi-channel campaigns to be activated. The new Epsilon PeopleCloud product suite quickly became Publicis Groupe’s unified data and technology platform to better optimize its clients’ media spend.
Since 2012, Epsilon has built an immunity with the development of CORE ID, which is the most stable and accurate identification offer in the industry, making it one of the ideal partners for our clients to help them in their consumer knowledge.
In 2023, Epsilon was strengthened with the acquisition of Yieldify, a London-based marketing technology company, and the integration of its on-site personalization, conversion optimization and customer journey offerings.
The year was rich in developments in the booming field of Retail Media. Publicis and Carrefour launched in 2023 their joint-venture, announced in 2022, Unlimitail to address the booming Retail Media market in Continental Europe, Brazil and Argentina. The joint venture combines the advanced technologies of Publicis, “CitrusAd powered by Epsilon,” with the power of data and the Retail Media expertise of Carrefour Links.
