The alchemy between data, technology and creativity in a rapidly changing world has created a breeding ground for the acceleration of artificial intelligence. In 2024, Publicis committed to an investment of 100 million euros in AI, as part of a larger plan of 300 million euros over three years. This investment is in addition to the 10 billion euros already spent over the last eight years, most notably in the strategic acquisitions of Epsilon and Sapient. More broadly, this development is unfolding in a rich and astonishing manner, manifesting itself in our agencies, in daily support for our employees with Marcel, and in the production of individualized messages. And tomorrow, with CoreAI, AI will extend to the entire Groupe, optimizing the performance of our campaigns and increasing the productivity of our teams.
Publicis Conseil was named Agency of the Year at the Cannes Lions for the first time in its history, a testament to the agency’s continued excellence.
This legal transformation, which was carried out as planned, is an essential lever for all Publicis stakeholders: our clients, our partners, our employees and our shareholders. It was the key to a series of remarkable professional performances. For example, Publicis Conseil was named Agency of the Year at the Cannes Lions for the first time in its history, a testament to the agency’s continued excellence. Publicis Luxe was awarded the first Lion d’Or in the luxury category. In addition, Marcel’s La Compil des Bleues campaign for Orange was a real triumph, becoming the world’s most award-winning campaign. These awards highlight not only the Groupe’s creativity but also its societal commitment.
The strength of our balance sheet, continuous innovation and the depth of our services will ensure that Publicis will get through this period, as we have done in the past when faced with far more complex challenges, and always in keeping with our values.
The Working with Cancer program that we launched has had a tremendous impact in just two years. With its goal of breaking the stigma of cancer in the workplace, it has reached over 35 million employees in 2,500 companies worldwide. This success reflects Publicis’s deep commitment to the well-being of its employees and the fight against the disease, and it is part of our global health and prevention initiative.
More pragmatically, this success is also reflected in our numbers: on December 31, our share reached an all-time high of 103 euros. Of course, the macroeconomic turbulence that is battering the market will affect our stock market performance, but the strength of our balance sheet, continuous innovation and the depth of our services will ensure that Publicis will get through this period, as we have done in the past when faced with far more complex challenges, and always in keeping with our values.
Maurice Lévy Emeritus Chairman