CoreAI enables each of the Groupe’s business lines to make the most of AI to serve the growth of its clients:
The development of CoreAI began in the second half of 2023, and the Groupe gradually deployed its capabilities during the first half of 2024.
Since then, the Groupe has continued to strengthen its differentiation by investing in new data and technological assets in high-growth segments, such as influencer marketing, with Influential in 2024, connected television, with the launch of Publicis Media Exchange Lift in the United States, and Retail Media, with the acquisition of CitrusAd in 2021, then commerce, with the acquisition of the Profitero platform in 2022 and Mars United in 2024.
At the same time as it is transforming its offering, Publicis is reshaping its organization over time to meet the needs of clients for streamlined and efficient access to the range of expertise in the Groupe. Over the years, the Groupe has thus moved from being a holding Company to that of a real platform.
The Power of One strategy, initiated in 2016 as an integrated working model providing even more benefits to clients, has been fully up and running since early 2020. Through the Groupe “Client Leader” (account manager dedicated to a specific client), clients are offered a tailored service and direct access to the Groupe’s entire range of expertise to help them to constantly innovate and grow their sales, while controlling costs.
Publicis Groupe has realigned its operations, organizing them by country to leverage synergies between areas of expertise and to discover novel solutions at local level. This country-based organization is based on global services, which bring greater efficiency and innovation to our clients and are unique in the industry. This is notably the case for the Groupe’s support functions, notably with the Global Delivery Centers, but also shared services such as Re:Sources and Marcel. These resources secure our efficiency, as evidenced by our financial ratios, which are the highest in the sector, while allowing us to continue to invest in the talent and expertise of tomorrow.
Publicis Groupe supports its clients across the entire marketing value chain to help them win in a world of platforms and create a personalized experience at scale. The Groupe thus offers to meet four of its clients’ requirements thanks to its diverse expertise: dynamic and disruptive creativity, targeted and high-performance media on a large scale, data and technology skills enabling clients to build in-depth consumer knowledge and to create their own digital ecosystems. The Groupe also has expertise in Healthcare, its specialized practice being one of the largest in the world.
The primary mission of advertising agencies and networks is to find ideas that are both universal enough to cross borders, while resonating with each consumer, who must be able to easily and effectively identify with the message and recognize themselves personally.
While our clients’ brands are becoming more and more global, the personalization of content, adapted to each consumer, is becoming necessary in an increasingly digital world.
Creativity must both establish the reputation of the brand, but also be dynamic. The Groupe advises its clients on their brand strategy, their repositioning and their identity, while creating dynamic content and activating it digitally.
The Groupe’s creative businesses are structured around big iconic brands, like Publicis Worldwide, Saatchi & Saatchi, and Leo Burnett, as well as Marcel, Fallon and BBH, etc.
Publicis Groupe offers global expertise, available locally, in the design and delivery of brand content for all channels (television, print, radio, cinema, billboards (Out-of-Home) and digital: display, social networks, Internet video, etc.).
Through its Prodigious, Harbor and The Pub brands, Publicis Groupe provides its agencies and clients with the most efficient campaign management tools and archival libraries.
To support its advice to clients on all strategic aspects, Publicis Groupe has specialized networks in strategic communications and influence, the most notable of which are MSL, Kekst CNC, Salterbaxter, Publicis Consultants and Publicis Live.
