As Artificial Intelligence (AI) becomes a driver of business innovation, the Groupe is taking a proactive approach to harness its potential in a safe and responsible manner. AI offers opportunities to improve efficiency, streamline operations and unlock new knowledge, but its adoption must be guided by security rules, compliance as well as ethical best practices. Whether assessing the security of AI service providers, conducting security architecture reviews, rapid engineering or security testing, the GSO ensures that the Groupe adopts AI with confidence, by placing security at the heart of innovation.
The Information Systems Security policy is an integral part of the Janus Code of Conduct and Ethics; it is publicly available in the CSR library of the Groupe’s website. [S4-1-15]
The whistleblowing system, with the external Ethics Concerns platform at the following address: https://publicis.whispli.com/lp/ethicsconcerns, makes it possible to collect all types of reports, whether internal or external. All whistleblowing reports received are processed if they are sufficiently precise and substantiated. Processing is carried out by the Compliance Department under the supervision of the Secretary General. Investigations are carried out by the Internal Audit Department or the Legal Department, using the appropriate resources depending on the subject in question while maintaining strict confidentiality. Whistleblower communications are protected by confidentiality and any form of retaliation against a whistleblower acting in good faith is strictly prohibited. See Section 4.4.2.1. [S4-3-25 (b), (c) & (d), S4-3-26 & 27]
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| ESRS not covered | Reasons for not being included in this 2024 report |
|---|---|
ESRS not covered – |
Reasons for not being included in this 2024 report Not covered in 2024 – will be covered in 2025 |
ESRS not covered – |
Reasons for not being included in this 2024 report Current data are partial and not yet representative enough – They will be covered in 2025 (or 2026) |
ESRS not covered S4-4-31 (b), (d); S4-4-32 (a) to (c); S4-4-33 (a), (b); S4-4-34; S4-4-37; S4-5-41 (a) to (c) |
Reasons for not being included in this 2024 report Not applicable, with regard to the Company’s intellectual services activities with indirect relationships with consumers and end-users |
Respect for the confidentiality of client data and projects is a fundamental value. It is required from 100% of employees, in addition to the obligations undertaken by them in their employment contract with the Groupe. Teams may have access to sensitive information; they are now routinely asked to sign specific confidentiality agreements (NDAs – non-disclosure agreements). Intellectual property, whatever the type of creation or output, is also protected. Experts in trademark law or copyright or database law within the legal teams must be consulted well upstream of projects. Data protection and security specialists must also be involved in all projects to ensure that these issues are addressed strictly.
As a creative company, Publicis Groupe has always been committed to respecting and protecting intellectual property, an increasingly complex topic to manage in a digital and ultra-connected world and with images created through artificial intelligence. It is in this spirit that the PMX Digital team has set up an exclusive contract with WIPO (World Intellectual Property Organization) to identify and exclude sites that violate intellectual property.
The use of artificial intelligence (AI), or algorithms based on deep learning (also called machine learning), is already integrated into the Groupe’s business lines, with interesting and successful advances in Media activities, in data with Epsilon and in digital transformation with Publicis Sapient. This makes it possible to meet very large-scale customization needs.
For several years, the Groupe’s Responsible Marketing Policy has established five key principles to be respected:
