| Impacts | Risks | Opportunities | Policies & Organization | Mitigation measures & major actions |
|---|---|---|---|---|
| Responsible marketing: contribute to the promotion of new imaginative possibilities and behaviors to support change; promote our clients’ products and services with substantiated and transparent arguments | Responsible marketing: contribute to the promotion of new imaginative possibilities and behaviors to support change; promote our clients’ products and services with substantiated and transparent arguments Risks The main risk is giving the consumer what are perceived as misleading arguments, masking reality and maintaining confusion |
Responsible marketing: contribute to the promotion of new imaginative possibilities and behaviors to support change; promote our clients’ products and services with substantiated and transparent arguments Opportunities Develop our professional standards to high levels in terms of ethics and responsibility; fight against greenwashing/ socialwashing |
Responsible marketing: contribute to the promotion of new imaginative possibilities and behaviors to support change; promote our clients’ products and services with substantiated and transparent arguments Policies & Organization
|
Responsible marketing: contribute to the promotion of new imaginative possibilities and behaviors to support change; promote our clients’ products and services with substantiated and transparent arguments Mitigation measures & major actions Employee training is an important lever that helps our teams and our clients support imaginative possibilities for change while striving for continuous improvement Attentive listening to consumers, in all their diversity, and on the basis of reliable and transparent sources, makes it possible to take into account expectations and then work with clients on solutions |
| Impacts of Groupe services (social & environmental): support changes in society and promote inclusive social representation and situations aligned with immediate environmental issues | Impacts of Groupe services (social & environmental): support changes in society and promote inclusive social representation and situations aligned with immediate environmental issues Risks Innovate while integrating public expectations and generating rejection of brands, products or services which may have financial and legal consequences for clients, ourselves as a supplier, consumers and other stakeholders |
Impacts of Groupe services (social & environmental): support changes in society and promote inclusive social representation and situations aligned with immediate environmental issues Opportunities Build ecosystems with partners (clients, suppliers, etc.) to accelerate societal changes in the short and medium term in order to help clients in their transitions and make them desirable |
Impacts of Groupe services (social & environmental): support changes in society and promote inclusive social representation and situations aligned with immediate environmental issues Policies & Organization
|
Impacts of Groupe services (social & environmental): support changes in society and promote inclusive social representation and situations aligned with immediate environmental issues Mitigation measures & major actions Supporting the ecological transition and its complexity leads teams in various activities to change their thinking, help our clients’ customers look to a future that is envied, and provide creative, marketing and technological solutions that are responsible, agile and frugal |
Communication has always supported the development of companies, enabling them to promote their products and services to as many people as possible. In a highly fragmented and rapidly changing digital world, Publicis Groupe’s BtoB (Business to Business) strategy is to help its clients deploy effective marketing and communication actions through large-scale personalization of messages and effective tools. The first step is to know consumers, their expectations and their needs. For decades, the Groupe’s agencies have relied on studies conducted directly or indirectly with the help of specialized and independent third parties, providing accurate factual information. With the acquisition of Epsilon, the Groupe has a powerful tool, given the granularity of data on 250 million anonymized profiles. In a digital world dominated by data , it is essential to preserve and protect the data collected, and to ensure its security. Similarly, consumers must be given the opportunity at any time to access their data and/or to exercise their right to be forgotten. [S4-4-28 & 29]
The risks are both short-term and long-term. Data protection and security is a central issue for the Company, particularly with Artificial Intelligence and increased cyber risks in recent years. These risks are explained in Chapter 2.1 under Main risk factors. The scope of these risks is, firstly, for the consumer and end-user if their data is altered, then for the advertiser client, and for Publicis.
If the communication and messages prove to be deceptive as they are not sufficiently clear, or in the event of greenwashing or any other form of washing and money laundering, and mislead consumers and end-users, the consequences are immediate. Social media then becomes the spontaneous sounding board where criticism can be formulated, which may go as far as an obvious rejection of the brand, its products or services. Brand visibility and image, as well as all the elements that make up a brand’s reputation, are fragile, and anything that undermines them may have financial and legal consequences for clients, as well as for the Groupe and its agencies. The objective of the Company’s business lines is therefore to preserve and increase this reputational capital. The use of artificial intelligence (AI) raises legitimate concerns among the general public. But it is also a new era that is beginning in many business lines. In early 2023 with the arrival of generative AI, the Groupe set up training courses for all employees to familiarize themselves with the various tools, especially to learn how to use them responsibly, and the limits on use to be respected.
[ESRS S4 SBM-3-11]
