Publicis Groupe’s relationship with consumers and end-users is essentially indirect. Consumers and end-users are the direct customers of the companies with which the Groupe’s agencies work, whether for their brands, products and/or services.
These direct Publicis Groupe clients are interviewed at least once a year regarding their satisfaction with the projects conducted with the agencies through Publicis Pulse, a tool available to all entities. The topics covered are: 1) the relevance of the team, 2) the strategic approach and innovation, 3) the execution of the project (quality, time, cost), and 4) the quality of service for the benefit of the client's interests. At a more global level, the Company uses InMoment, an external independent tool. More than 180 client brands in 75 countries, or nearly 1,600 people, are interviewed twice a year on their satisfaction regarding the projects carried out by the agencies.
Publicis Groupe’s business model is not based on direct interactions with consumers and end-users; therefore, a certain number of data points of this ESRS are not applicable. (see table at the end of this section). [ESRS 2 SBM-3-10 (a) i to iv]
However, regardless of their activities, the Groupe’s entities constantly listen to and hold discussions with their clients’ consumers and end-users in order to understand their expectations and needs on a wide range of issues. This attention and understanding of the issues expressed by consumers are then at the heart of the recommendations made to the Groupe’s clients. In addition, the double materiality analysis highlighted the importance of responsible marketing and the Company’s role in influencing its activities, in particular communication campaigns and marketing strategies.
The Groupe’s business lines can actively participate in the social and ecological transition through new, imaginative possibilities for a more inclusive world and the protection of natural resources. The emergence of new solutions proposed by brands on the basis of substantiated arguments, and the promotion of different, innovative and more responsible behaviors, are part of the expected change in societies.
| Impacts | Risks | Opportunities | Policies & Organization | Mitigation measures & major actions |
|---|---|---|---|---|
Impacts Data Protection: protecting data is a prerequisite for building a relationship of trust between a brand and its consumers |
Risks The risk is not only regulatory, given the laws in force in many countries, but also operational to maintain consumer confidence |
Opportunities Generative artificial intelligence helps to simplify and refine interactions with consumers so that they receive messages that are relevant to their needs and desires |
Policies & Organization
|
Mitigation measures & major actions Data protection is one of the mandatory training courses for all Groupe employees, regardless of their activity, so that everyone has the right reflexes for a project. Privacy by Designis the key principle of any project. A specific internal organization is in place, with agency managers and the support of legal experts from the Global Data Protection Office (GDPO). In 2025, all employees were trained in the Generative AI Ethics and Responsible Use module. |
Impacts Data security: high levels of security are imperative for the value chain: clients and their consumers, the Company and its partners |
Risks The risks relate to the alteration and publication of personal data in the event of a malicious attack |
Opportunities With Core AI, the Groupe offers its clients a unique and highly effective approach to meet their consumers' expectations |
Policies & Organization
|
Mitigation measures & major actions Data security is one of the mandatory training courses for all employees. Data security is managed by the GSO ( Global Security Office) teams. Ad hocgovernance's in place for artificial intelligence tools to analyze and validate them before their use in the Company. Since 2023, Publicis GPT is in place within the Marcel.ia internal platform has been in place for employees to test these tools in a protected environment. An employee training program is in place to support skills development. |
