Universal Registration Document 2024

4.3.11 Commitments given by the Groupe, agencies and employees to local communities: Create & Impact 2024

4.3.11.1 Community Policy

The intervention framework for the actions of the Groupe, agencies and employees in support of communities is established in the Corporate Sponsorship and Citizenship Charter, publicly available on the Groupe’s website. The managers of the agencies and subsidiaries decide locally with their teams on the causes to be supported or the organizations (not for profit) that will benefit from support from the business lines. [S3-1, AR 14 to 17]

For over 15 years, Create & Impact has been the umbrella program that brings together the Groupe’s actions undertaken with communities and society in general, including pro bono campaigns, as well as volunteering and charitable activities. Create & Impact 2024 combines all Groupe commitments with a societal impact, representing an estimated total of euro 45 million in 2024. Despite the context of the crisis, employees were very active, in particular by helping many associations, such as those providing food aid to underprivileged people, for which the number of beneficiaries has surged in all major cities.

The nature of the contributions made by agencies as part of Create & Impact has moved towards charitable activities involving more volunteer employees but with a lower financial value than the pro bono campaigns. All activities carried out within the context of Create & Impact have a direct impact on populations, on local and neighboring communities, and on regional economic, social and environmental development, since there is a strong proximity between the agencies and the causes they support. All of the activities included in Create & Impact have been monitored for the last eight years, in line with United Nations Sustainable Development Goals (SDGs), in order to better assess their direct impact (see the CSR section of the Groupe’s website).

Quarterly reporting to monitor these actions more regularly is part of the Groupe’s commitments made in 2020 to promote social justice. In this respect, USD 35 million has been invested by Publicis Media US (APX Content Ventures) since 2021 as part of commitments made within the Once And For All Coalition to provide long-term support through content, media and content creator aid for different audiences.

4.3.11.2 Actions carried out in favor of communities

The Publicis Foundation: in the United States, as part of the #WorkingWithCancer program, the Publicis Foundation’s mission is to support actions to combat the stigma of cancer in the workplace. The objective is to rally companies to advocate #WorkingWithCancer, to continue working with organizations that are experts in the subject, and to mobilize widely so that general awareness-raising promotes change in the world of work on this subject. It provides companies with various tools to support them in their own approach. It is also in contact with the various institutions that are associated with the program. In 2024, 2,700 companies joined this plea.