With the arrival of Generative Artificial Intelligence (GAI) tools in 2023, all employees had access on Marcel to Publicis GPT, a test environment enabling them to explore several tools, including Dall-E for image generation. At the same time, the use of AI has become subject to the Generative AI Acceptable Use Guidelines or AI Legal Guidelines. These policies and guides have been distributed to all employees in order to address important topics, such as verifying information on the models used to train AIs, personal data protection, respect for intellectual property, etc. On Marcel, a dedicated section called PL.AI was set up with 3,000 modules. An ad hoc training program has been developed by Publicis Sapient to give employees a precise framework on Generative AI Ethics and Responsible Use. This program was extended to all Groupe employees in early 2025.
- 94% of employees received training or attended a Learning & Development program in 2024.
- 1,917,607 hours of training were provided during the year – i.e. nearly 19 hours per capita (based on the number of employees trained). The gender gap is based on the fact that in tech professions, where there are far more men than women, there are many technical training courses leading to qualifications, which are essential for these employees to participate in certain technology projects.
/ Average number of training hours per employee by gender [S1-13-83 (b)]
| Gen | 2024 |
|---|---|
| Men | Men 2024 21 |
| Women | Women 2024 15 |
Training & Development.
1,917,607 hours of training were completed.
94% of employees received training.
This corresponds to 19 hours per capita (based on trained employees).
Breakdown of training types (M R C L Classes):
- 37 % : Coding, Programming, Software, Engineering, Algorithms
- 16 % : Onboarding, Internal Culture, Procedures
- 16 % : Career Development, Personal Development, and Soft Skills
- 14 % : Job Skills, Business Acumen
- 8 % : Management & Leadership
- 9 % : Others
4.3.5.1 The Marcel platform is at the heart of the employee training strategy
With Marcel Classes, employee training continued to increase sharply between 2020, when it was rolled out, and 2024. The expectations formulated led to a change in the formats offered, with more podcasts and micro-learning spread over several months allowing for certification. Marcel Classes provides access to live formats, representing several hundred hours in 2024, with the Groupe’s executives and inspiring guests. The change in content takes into account the skills to be acquired but also expectations in terms of inspiration and tools to support tailor-made professional development. Real learning circuits have been built on themes such as self-confidence, soft skills and collaborative skills. Marcel Classes offers 35,000 modules on 12 different broad topics, providing access to content developed by partners or third-party experts in many areas, available in seven languages, or self-produced by Groupe entities to meet very specific needs. Five aspects are taken into account in the analysis of training participants:
- effective participation;
- certification where possible and completion of the program;
- recommendation score;
- the interest and inspiration generated by the training module;
- employee self-assessment at the end of the training.