Universal Registration Document 2024

Message from the Emeritus Chairman

Message from the Emeritus Chairman

MESSAGE FROM THE EMERITUS CHAIRMAN

MAURICE LÉVY Emeritus Chairman

When I took the initiative of launching a review of Publicis Groupe’s governance, which led to a revision of our Articles of Incorporation and the appointment of Arthur Sadoun as Chairman and CEO, it was with the aim of giving the Groupe the means to sustain a strong and stable governance conducive to its development and growth. The aim was to ensure that responsibilities remained concentrated in safe hands while enabling a smooth transition to a promising future.

The alchemy between data, technology and creativity in a rapidly changing world has created a breeding ground for the acceleration of artificial intelligence. In 2024, Publicis committed to an investment of 100 million euros in AI, as part of a larger plan of 300 million euros over three years.

This legal transformation, which was carried out as planned, is an essential lever for all Publicis stakeholders: our clients, our partners, our employees and our shareholders.

Arthur Sadoun emphasized that this was a way of continuing our collaboration in tandem. This was not only a legal or formal decision, but rather an operational and symbolic initiative. This approach, which has borne fruit in recent years, has enabled us to maintain close collaboration and successfully bring our projects to fruition. With this change, the ultimate responsibility of the company now rests on his shoulders. And it is undeniable that Publicis has had an exceptional track record. Seeing how records have been systematically broken, whether in terms of growth, new contracts or margins, is a source of pride. But beyond these impressive figures, the Company now has solid assets that have been strengthened, offering unique services to our clients and promoting their profitable growth.