- Upstream leased assets, for an estimated total of 30,532 TeqCO2. These emissions come from the operation of assets leased by the Groupe during the reference year, and which are not already included in the Groupe’s Scope 1 or 2, calculated in carbon equivalent per square meter of office space. Real estate and offices (Upstream leased assets), taken into account for the total surface area occupied, in all countries, for an estimated total of 30,532 TeqCO2. Environmental issues are integrated by the Groupe’s Real Estate Department right from the early stages of a project, whether in the course of refurbishment work for the agencies or when looking for new premises. The objective is to favor functional spaces that meet energy and environmental performance criteria. With work in hybrid mode, the Groupe supports the transformation of workspaces while pursuing its objectives of optimizing floor space as part of the “All in One” program. Every year, examples of good practices are exchanged by real estate managers in different countries so as to anticipate requirements for the future premises:
- building certification (LEED, BREEAM, HQE, Energy Star, etc.), such as in Boston, New York, Chicago, Los Angeles, Gurugram, Bangalore, Shanghai, Paris and London, to cite a few examples. In accordance with the terms of the European Directive on Climate Taxonomy, new leases in environmentally certified buildings are taken into account in the aligned CapEx (Section 4.2.1);
- selection of energy supplier and energy mixes that include renewable energies. More and more agencies are already 100% using renewable energies;
- installations of “smart” energy-saving electrical meters and regulated management of heating and air conditioning;
- monitoring of the consumption of water and other fluids used (air conditioning);
- biosourced materials for interiors and decoration;
- effective (tracked and proven) waste sorting and recycling systems.
Downstream
- Transportation and distribution: not relevant with regard to the intellectual services activity. As an intellectual services company, downstream transportation and distribution are not considered relevant, as there is no physical movement of materials as is the case in a manufacturing process.
- Treatment of products and services sold: not relevant to the intellectual services business.
- Use of products and services sold: we work with our clients and partners to develop measurement methods through the use of A.L.I.C.E., the carbon calculator that applies to all of the Groupe’s activities. These calculations are useful in particular for production or media activities that are part of clients’ scope 3. The Groupe is active in industry work that will align all players behind a common and unilateral measurement method.
- Clients survey the agencies in order to take into account in their own calculations of the greenhouse gas emissions related to the services they purchase from us. Several calculation methods are used at the request of clients: Groupe’s
- amount of purchases made by clients from agencies (carbon intensity on revenue): the Groupe’s data published and verified by the external auditors are taken as a reference (except for media purchases, for which emissions from the media themselves must be taken into account);
- amount of purchases made by clients from agencies by type of service sold (carbon intensity on revenue by activity): emissions related to the service purchased in the given country, including geographical variations in the local energy mix;
- number of employees working on their projects (carbon intensity per capita);
- estimate of impacts related to media purchasing campaigns or for the development of a digital solution: the A.L.I.C.E. carbon calculator estimates these impacts more accurately than monetary emissions factors.
- End of life of products and services sold: not relevant with regard to intellectual services activities.
- Downstream leased assets: The Groupe has no assets leased to other entities, as would be the case in this category.
- Franchises: not relevant to the Company’s activity.
- Investments: This category includes the Scopes 1 and 2 emissions of a few entities in which Publicis Groupe holds less than 50%, for a total of around 500 TeqCO2. Other investments are already included in Scope 1+2 emissions.
- The GHG emissions of Publicis Groupe do not show any significant differences when examined by major activities or by country; the analysis at Groupe level remains the most relevant. [E1-6-AR 41]
