The following explanations summarize all transactions since 2022 between Publicis Groupe and related parties.
In 2024, the Groupe carried out capital increases in Unlimitail, in which it holds a 49% stake (accounted for by the equity method). The total amount of contributions amounted to euro 105 million, including euro 51 million contributed by the Groupe (up to its stake):
The income generated by this transaction was recognized in non-recurring income in Publicis Groupe’s financial statements for euro 14 million after elimination of the internal share of profit.
In addition, during the month of June 2024, Publicis Groupe SA acquired a block of 150,000 of its own shares for an amount of euro 15 million from the shareholder Mrs. Sophie Dulac, which will also be used to meet the Company’s obligations in connection with the current free share plans for employees without having to issue new shares. The amount of the transaction corresponds to a price of euro 100.09 per share purchased, representing a discount of 1% compared to the stock market price of euro 101.10 at the closing on June 13, 2024 (for more information, see Section 3.1.3.6 “Related party agreements”).
During the 2024 financial year, related party transactions that had an impact on the revenue and expenses of the Publicis Groupe, as well as the associated balance sheet positions, were as follows:
| December 31, 2024 | December 31, 2023 | December 31, 2022 | ||||
|---|---|---|---|---|---|---|
| Revenu | Expenses | Revenu | Expenses | Revenu | Expenses | |
| Viva Tech(1) | 15 | – | 15 | – | 11 | – |
| Unlimitail(2) | 3 | 4 | – | – | – | – |
| Burrell Communications Group(3) | – | – | – | 1 | – | 5 |
| SCB Tech X(4) | 2 | – | 7 | – | 20 | – |
| Voila(5) | – | – | – | – | 3 | – |
| Weborama(5) | – | 4 | – | 5 | – | 5 |
| Total | 20 | 8 | 22 | 6 | 34 | 10 |
| December 31, 2024 | December 31, 2023 | December 31, 2022 | ||||
|---|---|---|---|---|---|---|
| Receivables/loans | Liabilities | Receivables/loans | Liabilities | Receivables/loans | Liabilities | |
| OnPoint Consulting Inc(7) | 5 | – | 4 | – | 1 | – |
| Viva Tech(1) | – | 5 | 1 | 4 | – | 1 |
| Unlimitail(2) | 1 | 2 | – | – | – | – |
| ZAG Ltd(8) | 4 | – | 3 | – | 3 | – |
| Core 1 WML Ltd(9) | 1 | 1 | – | 1 | 3 | – |
| SCB Tech X(4) | – | – | 3 | – | 4 | – |
| Dragonfly(10) | 4 | – | 4 | – | 2 | – |
| Other | 5 | – | 4 | 1 | 1 | – |
| Total | 20 | 8 | 19 | 6 | 14 | 1 |
