Universal Registration Document 2024

	LTI Epsilon 2023 (September)⁽¹⁷⁾	Retention contract⁽¹⁸⁾	LTIP 2024⁽¹⁹⁾	LTIP 2024 Membres du Directoire⁽²⁰⁾	LTIP 2024 Président du Directoire⁽²¹⁾	Sapient Plan 2024 and other specific plans⁽²²⁾	Epsilon LTI 2024⁽²³⁾	LTI Epsilon 2024 (September)⁽²³⁾
Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM)	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTI Epsilon 2023 (September)⁽¹⁷⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Retention contract ⁽¹⁸⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2024 ⁽¹⁹⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2024 Membres du Directoire ⁽²⁰⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2024 Président du Directoire ⁽²¹⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Sapient Plan 2024 and other specific plans ⁽²²⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Epsilon LTI 2024 ⁽²³⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTI Epsilon 2024 (September)⁽²³⁾n/a⁽³⁾
Date of Management Board meeting	Date of Management Board meeting LTI Epsilon 2023 (September)⁽¹⁷⁾ 09/12/2023	Date of Management Board meeting Retention contract ⁽¹⁸⁾ 05/31/2023	Date of Management Board meeting LTIP 2024 ⁽¹⁹⁾ 03/15/2024 04/15/2024	Date of Management Board meeting LTIP 2024 Membres du Directoire ⁽²⁰⁾ 03/15/2024	Date of Management Board meeting LTIP 2024 Président du Directoire ⁽²¹⁾ 03/15/2024	Date of Management Board meeting Sapient Plan 2024 and other specific plans ⁽²²⁾ 04/15/2024 05/17/2024	Date of Management Board meeting Epsilon LTI 2024 ⁽²³⁾ 03/15/2024	Date of Management Board meeting LTI Epsilon 2024 (September)⁽²³⁾ 09/18/2024
Total number of free shares awarded	Total number of free shares awarded LTI Epsilon 2023 (September)⁽¹⁷⁾ 32,944	Total number of free shares awarded Retention contract ⁽¹⁸⁾ 167,000	Total number of free shares awarded LTIP 2024 ⁽¹⁹⁾ 604,680	Total number of free shares awarded LTIP 2024 Membres du Directoire ⁽²⁰⁾ 26,411	Total number of free shares awarded LTIP 2024 Président du Directoire ⁽²¹⁾ 41,598	Total number of free shares awarded Sapient Plan 2024 and other specific plans ⁽²²⁾ 514,720	Total number of free shares awarded Epsilon LTI 2024 ⁽²³⁾ 286,423	Total number of free shares awarded LTI Epsilon 2024 (September)⁽²³⁾ 39,875
Total number of free shares awarded to corporate officers	Total number of free shares awarded to corporate officers LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Total number of free shares awarded to corporate officers Retention contract ⁽¹⁸⁾ 167,000	Total number of free shares awarded to corporate officers LTIP 2024 ⁽¹⁹⁾ –	Total number of free shares awarded to corporate officers LTIP 2024 Membres du Directoire ⁽²⁰⁾ 26,411	Total number of free shares awarded to corporate officers LTIP 2024 Président du Directoire ⁽²¹⁾ 41,598	Total number of free shares awarded to corporate officers Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Total number of free shares awarded to corporate officers Epsilon LTI 2024 ⁽²³⁾ –	Total number of free shares awarded to corporate officers LTI Epsilon 2024 (September)⁽²³⁾ –
Arthur Sadoun	Arthur Sadoun LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Arthur Sadoun Retention contract ⁽¹⁸⁾ 167,000	Arthur Sadoun LTIP 2024 ⁽¹⁹⁾ –	Arthur Sadoun LTIP 2024 Membres du Directoire ⁽²⁰⁾ –	Arthur Sadoun LTIP 2024 Président du Directoire ⁽²¹⁾ 41,598	Arthur Sadoun Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Arthur Sadoun Epsilon LTI 2024 ⁽²³⁾ –	Arthur Sadoun LTI Epsilon 2024 (September)⁽²³⁾ –
Anne-Gabrielle Heilbronner	Anne-Gabrielle Heilbronner LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Anne-Gabrielle Heilbronner Retention contract ⁽¹⁸⁾ –	Anne-Gabrielle Heilbronner LTIP 2024 ⁽¹⁹⁾ –	Anne-Gabrielle Heilbronner LTIP 2024 Membres du Directoire ⁽²⁰⁾ 12,190	Anne-Gabrielle Heilbronner LTIP 2024 Président du Directoire ⁽²¹⁾ –	Anne-Gabrielle Heilbronner Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Anne-Gabrielle Heilbronner Epsilon LTI 2024 ⁽²³⁾ –	Anne-Gabrielle Heilbronner LTI Epsilon 2024 (September)⁽²³⁾ –
Steve King	Steve King LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Steve King Retention contract ⁽¹⁸⁾ –	Steve King LTIP 2024 ⁽¹⁹⁾ –	Steve King LTIP 2024 Membres du Directoire ⁽²⁰⁾ –	Steve King LTIP 2024 Président du Directoire ⁽²¹⁾ –	Steve King Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Steve King Epsilon LTI 2024 ⁽²³⁾ –	Steve King LTI Epsilon 2024 (September)⁽²³⁾ –
Michel-Alain Proch	Michel-Alain Proch LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Michel-Alain Proch Retention contract ⁽¹⁸⁾ –	Michel-Alain Proch LTIP 2024 ⁽¹⁹⁾ –	Michel-Alain Proch LTIP 2024 Membres du Directoire ⁽²⁰⁾ –	Michel-Alain Proch LTIP 2024 Président du Directoire ⁽²¹⁾ –	Michel-Alain Proch Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Michel-Alain Proch Epsilon LTI 2024 ⁽²³⁾ –	Michel-Alain Proch LTI Epsilon 2024 (September)⁽²³⁾ –
Loris Nold	Loris Nold LTI Epsilon 2023 (September)⁽¹⁷⁾ –	Loris Nold Retention contract ⁽¹⁸⁾ –	Loris Nold LTIP 2024 ⁽¹⁹⁾ –	Loris Nold LTIP 2024 Membres du Directoire ⁽²⁰⁾ 14,221	Loris Nold LTIP 2024 Président du Directoire ⁽²¹⁾ –	Loris Nold Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Loris Nold Epsilon LTI 2024 ⁽²³⁾ –	Loris Nold LTI Epsilon 2024 (September)⁽²³⁾ –
Vesting date of shares	Vesting date of shares LTI Epsilon 2023 (September)⁽¹⁷⁾ 09/30/2024 09/30/2026	Vesting date of shares Retention contract ⁽¹⁸⁾ 12/31/2027	Vesting date of shares LTIP 2024 ⁽¹⁹⁾ 03/15/2027 04/15/2027	Vesting date of shares LTIP 2024 Membres du Directoire ⁽²⁰⁾ 03/15/2027	Vesting date of shares LTIP 2024 Président du Directoire ⁽²¹⁾ 03/15/2027	Vesting date of shares Sapient Plan 2024 and other specific plans ⁽²²⁾ 04/15/2025 05/17/2025 04/15/2027 05/17/2027	Vesting date of shares Epsilon LTI 2024 ⁽²³⁾ 03/31/2025 03/31/2027	Vesting date of shares LTI Epsilon 2024 (September)⁽²³⁾ 09/30/2025 09/30/2027
End of retention period	End of retention period LTI Epsilon 2023 (September)⁽¹⁷⁾ n/a	End of retention period Retention contract ⁽¹⁸⁾ n/a	End of retention period LTIP 2024 ⁽¹⁹⁾ n/a	End of retention period LTIP 2024 Membres du Directoire ⁽²⁰⁾ n/a	End of retention period LTIP 2024 Président du Directoire ⁽²¹⁾ n/a	End of retention period Sapient Plan 2024 and other specific plans ⁽²²⁾ n/a	End of retention period Epsilon LTI 2024 ⁽²³⁾ n/a	End of retention period LTI Epsilon 2024 (September)⁽²³⁾ n/a
Number of shares actually awarded as of 12/31/2024	Number of shares actually awarded as of 12/31/2024 LTI Epsilon 2023 (September)⁽¹⁷⁾ (9,360)	Number of shares actually awarded as of 12/31/2024 Retention contract ⁽¹⁸⁾ –	Number of shares actually awarded as of 12/31/2024 LTIP 2024 ⁽¹⁹⁾ –	Number of shares actually awarded as of 12/31/2024 LTIP 2024 Membres du Directoire ⁽²⁰⁾ –	Number of shares actually awarded as of 12/31/2024 LTIP 2024 Président du Directoire ⁽²¹⁾ –	Number of shares actually awarded as of 12/31/2024 Sapient Plan 2024 and other specific plans ⁽²²⁾ –	Number of shares actually awarded as of 12/31/2024 Epsilon LTI 2024 ⁽²³⁾ –	Number of shares actually awarded as of 12/31/2024 LTI Epsilon 2024 (September)⁽²³⁾ –
Total number of free shares canceled or lapsed as of 12/31/2024	Total number of free shares canceled or lapsed as of 12/31/2024 LTI Epsilon 2023 (September)⁽¹⁷⁾ (1,741)	Total number of free shares canceled or lapsed as of 12/31/2024 Retention contract ⁽¹⁸⁾ –	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2024 ⁽¹⁹⁾ (35,047)	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2024 Membres du Directoire ⁽²⁰⁾ –	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2024 Président du Directoire ⁽²¹⁾ –	Total number of free shares canceled or lapsed as of 12/31/2024 Sapient Plan 2024 and other specific plans ⁽²²⁾ (135,159)	Total number of free shares canceled or lapsed as of 12/31/2024 Epsilon LTI 2024 ⁽²³⁾ (150,351)	Total number of free shares canceled or lapsed as of 12/31/2024 LTI Epsilon 2024 (September)⁽²³⁾ (19,938)
Number of free shares outstanding as of 12/31/2024	Number of free shares outstanding as of 12/31/2024 LTI Epsilon 2023 (September)⁽¹⁷⁾ 21,843	Number of free shares outstanding as of 12/31/2024 Retention contract ⁽¹⁸⁾ 167,000	Number of free shares outstanding as of 12/31/2024 LTIP 2024 ⁽¹⁹⁾ 569,633	Number of free shares outstanding as of 12/31/2024 LTIP 2024 Membres du Directoire ⁽²⁰⁾ 26,411	Number of free shares outstanding as of 12/31/2024 LTIP 2024 Président du Directoire ⁽²¹⁾ 41,598	Number of free shares outstanding as of 12/31/2024 Sapient Plan 2024 and other specific plans ⁽²²⁾ 379,561	Number of free shares outstanding as of 12/31/2024 Epsilon LTI 2024 ⁽²³⁾ 136,072	Number of free shares outstanding as of 12/31/2024 LTI Epsilon 2024 (September)⁽²³⁾ 19,937

Five-year retention plan (2023-2027) proposed to the Chair of the Management Board. The shares granted are subject to a presence condition. Detailed items related to the retention contract can be found in Section 3.3.2.4 of the 2023 Universal Registration Document.
The vesting of shares under the LTIP 2024 is subject to performance criteria measured for 2024, such that the total number of shares delivered will depend on the level of achievement of financial performance targets, i.e. the achievement of an organic growth rate and an operating margin rate compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March/April 2027.
The vesting of Publicis Groupe shares under this plan is subject to performance criteria that are measured following a three-year period (2024-2026), such that the total number of shares delivered will depend on the level of achievement of financial performance objectives, namely achieving a certain rate of organic growth and an operating margin compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2027.
The vesting of Publicis Groupe shares under this plan is subject to performance criteria that are measured following a three-year period (2024-2026), such that the total number of shares delivered will depend on the level of achievement of financial performance objectives, namely achieving a certain rate of organic growth and an operating margin compared to a reference group of competitor companies. A portion of the shares granted are also subject to a market condition based on the TSR comparing that of Publicis with that of the CAC 40, as well as a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2027.
The shares granted are subject to a presence condition for 50% and a performance condition for 50% (based on the annual operating margin and net revenue budgets of the Publicis Sapient entities). The shares are vested and delivered in tranches for the three years of the plan(i.e. in March/April 2025 for 30% of the shares granted, in March/April 2026 for 30% of the shares granted and in March/April 2027 for 40% of the shares granted).
The shares granted are subject to a presence condition for 20% and a performance condition for 80% (based on the annual operating margin and net revenue budgets of the Epsilon entities). The shares are vested and delivered in tranches for the three years of the plan (i.e.n March and/or September 2025 for 30% of the shares granted, in March and/or September 2026 for 30% of the shares granted and in March and/or September 2027 for 40% of the shares granted).

Universal Registration Document 2024

Glossary