Universal Registration Document 2024

	Sapient Plan 2022⁽¹¹⁾	Epsilon LTI 2022⁽¹²⁾	LTI Epsilon 2022 (September)⁽¹²⁾	LTIP 2023⁽¹³⁾	LTIP 2023 Membres du Directoire⁽¹⁴⁾	LTIP 2023 Président du Directoire⁽¹⁵⁾	Sapient Plan 2023 and other specific plans⁽¹⁶⁾	Epsilon LTI 2023⁽¹⁷⁾
Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM)	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Sapient Plan 2022 ⁽¹¹⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Epsilon LTI 2022 ⁽¹²⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTI Epsilon 2022 (September)⁽¹²⁾n/a⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2023 ⁽¹³⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) LTIP 2023 Président du Directoire ⁽¹⁵⁾ 05/26/2021	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ n/a ⁽³⁾	Date of authorization by the Extraordinary General Shareholders’ Meeting (EGM) Epsilon LTI 2023 ⁽¹⁷⁾ n/a ⁽³⁾
Date of Management Board meeting	Date of Management Board meeting Sapient Plan 2022 ⁽¹¹⁾ 04/11/2022	Date of Management Board meeting Epsilon LTI 2022 ⁽¹²⁾ 03/18/2022	Date of Management Board meeting LTI Epsilon 2022 (September)⁽¹²⁾ 09/14/2022	Date of Management Board meeting LTIP 2023 ⁽¹³⁾ 03/16/2023	Date of Management Board meeting LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 03/16/2023 05/31/2023	Date of Management Board meeting LTIP 2023 Président du Directoire ⁽¹⁵⁾ 03/16/2023 05/31/2023	Date of Management Board meeting Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ 04/17/2023 06/13/2023	Date of Management Board meeting Epsilon LTI 2023 ⁽¹⁷⁾ 03/16/2023
Total number of free shares awarded	Total number of free shares awarded Sapient Plan 2022 ⁽¹¹⁾ 603,192	Total number of free shares awarded Epsilon LTI 2022 ⁽¹²⁾ 455,625	Total number of free shares awarded LTI Epsilon 2022 (September)⁽¹²⁾ 70,882	Total number of free shares awarded LTIP 2023 ⁽¹³⁾ 756,482	Total number of free shares awarded LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 36,694	Total number of free shares awarded LTIP 2023 Président du Directoire ⁽¹⁵⁾ 57,005	Total number of free shares awarded Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ 709,046	Total number of free shares awarded Epsilon LTI 2023 ⁽¹⁷⁾ 389,852
Total number of free shares awarded to corporate officers	Total number of free shares awarded to corporate officers Sapient Plan 2022 ⁽¹¹⁾ -	Total number of free shares awarded to corporate officers Epsilon LTI 2022 ⁽¹²⁾ -	Total number of free shares awarded to corporate officers LTI Epsilon 2022 (September)⁽¹²⁾ -	Total number of free shares awarded to corporate officers LTIP 2023 ⁽¹³⁾ -	Total number of free shares awarded to corporate officers LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 36,694	Total number of free shares awarded to corporate officers LTIP 2023 Président du Directoire ⁽¹⁵⁾ 57,005	Total number of free shares awarded to corporate officers Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Total number of free shares awarded to corporate officers Epsilon LTI 2023 ⁽¹⁷⁾ -
Arthur Sadoun	Arthur Sadoun Sapient Plan 2022 ⁽¹¹⁾ -	Arthur Sadoun Epsilon LTI 2022 ⁽¹²⁾ -	Arthur Sadoun LTI Epsilon 2022 (September)⁽¹²⁾ -	Arthur Sadoun LTIP 2023 ⁽¹³⁾ -	Arthur Sadoun LTIP 2023 Membres du Directoire ⁽¹⁴⁾ -	Arthur Sadoun LTIP 2023 Président du Directoire ⁽¹⁵⁾ 57,005	Arthur Sadoun Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Arthur Sadoun Epsilon LTI 2023 ⁽¹⁷⁾ -
Anne-Gabrielle Heilbronner	Anne-Gabrielle Heilbronner Sapient Plan 2022 ⁽¹¹⁾ -	Anne-Gabrielle Heilbronner Epsilon LTI 2022 ⁽¹²⁾ -	Anne-Gabrielle Heilbronner LTI Epsilon 2022 (September)⁽¹²⁾ -	Anne-Gabrielle Heilbronner LTIP 2023 ⁽¹³⁾ -	Anne-Gabrielle Heilbronner LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 16,634	Anne-Gabrielle Heilbronner LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Anne-Gabrielle Heilbronner Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Anne-Gabrielle Heilbronner Epsilon LTI 2023 ⁽¹⁷⁾ -
Steve King	Steve King Sapient Plan 2022 ⁽¹¹⁾ -	Steve King Epsilon LTI 2022 ⁽¹²⁾ -	Steve King LTI Epsilon 2022 (September)⁽¹²⁾ -	Steve King LTIP 2023 ⁽¹³⁾ -	Steve King LTIP 2023 Membres du Directoire ⁽¹⁴⁾ -	Steve King LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Steve King Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Steve King Epsilon LTI 2023 ⁽¹⁷⁾ -
Michel-Alain Proch	Michel-Alain Proch Sapient Plan 2022 ⁽¹¹⁾ -	Michel-Alain Proch Epsilon LTI 2022 ⁽¹²⁾ -	Michel-Alain Proch LTI Epsilon 2022 (September)⁽¹²⁾ -	Michel-Alain Proch LTIP 2023 ⁽¹³⁾ -	Michel-Alain Proch LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 20,060	Michel-Alain Proch LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Michel-Alain Proch Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Michel-Alain Proch Epsilon LTI 2023 ⁽¹⁷⁾ -
Loris Nold	Loris Nold Sapient Plan 2022 ⁽¹¹⁾ -	Loris Nold Epsilon LTI 2022 ⁽¹²⁾ -	Loris Nold LTI Epsilon 2022 (September)⁽¹²⁾ -	Loris Nold LTIP 2023 ⁽¹³⁾ -	Loris Nold LTIP 2023 Membres du Directoire ⁽¹⁴⁾ -	Loris Nold LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Loris Nold Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ -	Loris Nold Epsilon LTI 2023 ⁽¹⁷⁾ -
Vesting date of shares	Vesting date of shares Sapient Plan 2022 ⁽¹¹⁾ 04/11/2023 04/11/2026	Vesting date of shares Epsilon LTI 2022 ⁽¹²⁾ 03/31/2023 03/31/2025	Vesting date of shares LTI Epsilon 2022 (September)⁽¹²⁾ 09/30/2023 09/30/2025	Vesting date of shares LTIP 2023 ⁽¹³⁾ 03/16/2026	Vesting date of shares LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 03/16/2026 05/31/2026	Vesting date of shares LTIP 2023 Président du Directoire ⁽¹⁵⁾ 03/16/2026 05/31/2026	Vesting date of shares Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ 04/17/2024 06/13/2024 04/17/202706/13/2027	Vesting date of shares Epsilon LTI 2023 ⁽¹⁷⁾ 03/31/2024 03/31/2026
End of retention period	End of retention period Sapient Plan 2022 ⁽¹¹⁾ n/a	End of retention period Epsilon LTI 2022 ⁽¹²⁾ n/a	End of retention period LTI Epsilon 2022 (September)⁽¹²⁾ n/a	End of retention period LTIP 2023 ⁽¹³⁾ n/a	End of retention period LTIP 2023 Membres du Directoire ⁽¹⁴⁾ n/a	End of retention period LTIP 2023 Président du Directoire ⁽¹⁵⁾ n/a	End of retention period Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ n/a	End of retention period Epsilon LTI 2023 ⁽¹⁷⁾ n/a
Number of shares actually awarded as of 12/31/2024	Number of shares actually awarded as of 12/31/2024 Sapient Plan 2022 ⁽¹¹⁾ (114,865)	Number of shares actually awarded as of 12/31/2024 Epsilon LTI 2022 ⁽¹²⁾ (252,766)	Number of shares actually awarded as of 12/31/2024 LTI Epsilon 2022 (September)⁽¹²⁾ (38 037)	Number of shares actually awarded as of 12/31/2024 LTIP 2023 ⁽¹³⁾ -	Number of shares actually awarded as of 12/31/2024 LTIP 2023 Membres du Directoire ⁽¹⁴⁾ -	Number of shares actually awarded as of 12/31/2024 LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Number of shares actually awarded as of 12/31/2024 Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ (67,220)	Number of shares actually awarded as of 12/31/2024 Epsilon LTI 2023 ⁽¹⁷⁾ (110,561)
Total number of free shares canceled or lapsed as of 12/31/2024	Total number of free shares canceled or lapsed as of 12/31/2024 Sapient Plan 2022 ⁽¹¹⁾ (47,190)	Total number of free shares canceled or lapsed as of 12/31/2024 Epsilon LTI 2022 ⁽¹²⁾ (54,710)	Total number of free shares canceled or lapsed as of 12/31/2024 LTI Epsilon 2022 (September)⁽¹²⁾ (8,694)	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2023 ⁽¹³⁾ (80,771)	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2023 Membres du Directoire ⁽¹⁴⁾ (20,060)	Total number of free shares canceled or lapsed as of 12/31/2024 LTIP 2023 Président du Directoire ⁽¹⁵⁾ -	Total number of free shares canceled or lapsed as of 12/31/2024 Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ (248,851)	Total number of free shares canceled or lapsed as of 12/31/2024 Epsilon LTI 2023 ⁽¹⁷⁾ (43,257)
Number of free shares outstanding as of 12/31/2024	Number of free shares outstanding as of 12/31/2024 Sapient Plan 2022 ⁽¹¹⁾ 441,137	Number of free shares outstanding as of 12/31/2024 Epsilon LTI 2022 ⁽¹²⁾ 148,149	Number of free shares outstanding as of 12/31/2024 LTI Epsilon 2022 (September)⁽¹²⁾ 24,151	Number of free shares outstanding as of 12/31/2024 LTIP 2023 ⁽¹³⁾ 675,711	Number of free shares outstanding as of 12/31/2024 LTIP 2023 Membres du Directoire ⁽¹⁴⁾ 16,634	Number of free shares outstanding as of 12/31/2024 LTIP 2023 Président du Directoire ⁽¹⁵⁾ 57,005	Number of free shares outstanding as of 12/31/2024 Sapient Plan 2023 and other specific plans ⁽¹⁶⁾ 392,975	Number of free shares outstanding as of 12/31/2024 Epsilon LTI 2023 ⁽¹⁷⁾ 236,034

The Sapient 2022 Plan consists of two separate plans. One plan is subject only to a presence condition and gives rise to the delivery of one-quarter of the shares awarded on the dates of the first four anniversaries of the plan (i.e. April 2023, 2024, 2025 and 2026). The second plan is subject, in addition to a presence condition, to performance conditions based on Publicis Sapient’s annual operating margin and revenue growth budgets, such that the total number of shares delivered after a three-year period, in April 2025, will depend on the level of achievement of the objectives for 2022.
The shares granted are subject to a presence condition for 20% and a performance condition for 80% (based on the annual operating margin and net revenue budgets of the Epsilon entities). The shares are vested and delivered in tranches for the three years of the plan (i.e. in March and/or September 2023 for 30% of the shares granted, in March and/or September 2024 for 30% of the shares granted and in March and/or September 2025 for 40% of the shares granted).
The vesting of shares under the LTIP 2023 is subject to performance criteria measured for 2023, such that the total number of shares delivered will depend on the level of achievement of financial performance targets, i.e. the achievement of an organic growth rate and an operating margin rate compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2026.
The vesting of Publicis Groupe shares under this plan is subject to performance criteria that are measured following a three-year period (2023-2025), such that the total number of shares delivered will depend on the level of achievement of financial performance objectives, namely achieving a certain rate of organic growth and an operating margin compared to a reference group of competitor companies. Some of the shares awarded are also subject to a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2026 and May 2026.
The vesting of Publicis Groupe shares under this plan is subject to performance criteria that are measured following a three-year period (2023-2025), such that the total number of shares delivered will depend on the level of achievement of financial performance objectives, namely achieving a certain rate of organic growth and an operating margin compared to a reference group of competitor companies. A portion of the shares granted are also subject to a market condition based on the TSR comparing that of Publicis with that of the CAC 40, as well as a condition based on a CSR (Corporate Social Responsibility) criterion. The number of shares actually awarded is determined in accordance with the level of achievement of these performance objectives. In addition, the vesting of shares is also subject to a presence condition during the three-year vesting period, i.e. in March 2026 and May 2026.
The Sapient 2023 Plan consists of two separate plans. One plan is subject only to a presence condition and gives rise to the delivery of one-quarter of the shares awarded on the dates of the first four anniversaries of the plan (i.e. April/June 2024, 2025, 2026 and 2027). The second plan is subject, in addition to a presence condition, to performance conditions based on Publicis Sapient’s annual operating margin and revenue growth budgets, such that the total number of shares delivered after a three-year period, in April/June 2026, will depend on the level of achievement of the objectives for 2023. The initial grant of shares took place on 04/17/2023 with additional shares granted on 06/13/2023.
The shares granted are subject to a presence condition for 20% and a performance condition for 80% (based on the annual operating margin and net revenue budgets of the Epsilon entities). The shares are vested and delivered in tranches for the three years of the plan (i.e. in March and/or September 2024 for 30% of the shares granted, in March and/or September 2025 for 30% of the shares granted and in March and/or September 2026 for 40% of the shares granted).

Universal Registration Document 2024

Glossary