Organization
ORGANIZATION
EXECUTIVE COMMITTEE
Arthur Sadoun CHAIRMAN AND CEO PUBLICIS GROUPE
Agathe Bousquet CHAIR FRANCE PUBLICIS GROUPE
Dave Penski CEO PUBLICIS MEDIA US
Carla Serrano STRATEGY DIRECTOR PUBLICIS GROUPE
Nigel Vaz CEO PUBLICIS SAPIENT
AN INTEGRATED OFFER IN 10 COUNTRIES AND REGIONS
Country organization means a single P&L around a Power of One organization
10 key markets, countries and regions (United States, United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia Pacific, Middle East and Africa, Canada, Central and Eastern Europe, Western Europe, Latin America) are headed by a CEO and managed on a day-to-day basis by a unified Executive Committee overseeing a single P&L.
Countries and regions have access to Global Delivery center teams, as well as support functions.
THE GROUPE’S OFFERING IS BUILT AROUND THREE AREAS OF EXPERTISE
Connected Media with expertise in large-scale targeted media including commerce and e-commerce thanks to unrivaled data skills; Intelligent Creativity, dynamic and disruptive creativity, in addition to strategic communication and influence as well as production; and Technology, innovative solutions enabling the marketing and digital transformation of companies. The Groupe also has a division dedicated to health, Publicis Health.
This diagram presents the integrated service ecosystem offered by Publicis Groupe around its clients, highlighting the interconnection between creativity, technology, media, and data.
At the center:
CLIENTS (the central element of the model) are at the heart of the offering, with a collaborative approach symbolized by a handshake.
Three major interconnected pillars:
Intelligent Creativity
With the agencies:
Logos:
Le Pub, Publicis Production, Saatchi & Saatchi
Objective: to offer intelligent creative solutions.
Technology
Embodied by Publicis Sapient
Objective: digital transformation, technological development.
Connected Media
Divided into two branches:
Media:
Logos: Starcom, Zenith, Spark Foundry, Mars United Commerce, PMX, Influential
Data:
Epsilon
Supporting this structure:
Global Delivery: 46,000 engineers specialized in data, tech, and media.
Marcel: Collaborative platform used by more than 102,000 unique users.
Shared Services Center: 5,600 employees dedicated to support activities.