Business model
MODÈLE D’AFFAIRES
A unique model to accelerate in a new era of commerce.
The second largest communications group in the world, Publicis Groupe operates across the entire marketing and communications value chain, from strategic consulting to execution. The Groupe’s strategy is to be its clients' preferred partner thanks to an integrated approach enabling them to increase their market share and accelerate their development in a new era of commerce.
CAPITAL & RESOURCES
Human
- 103,295 employees
- Women 51.6%
Intellectual
- Creativity
- Media
- Data & Tech
- Commerce
- Digital Transformation and Business Marketing Solutions
- Business Excellence for clients
- Partnerships with key suppliers
Financial statement
- Total balance sheet assets:euro 36.7 bn
Societal
- Ethics & compliance
- Commitment to the economic and social sectors
- Commitment to local communities
Environmental
- Limited transport
- Improved energy consumption
- Increased eco-design of campaigns and digital solutions
(*) See Sections 3.3.3, 8.2.1 and 8.3.6 of this document
Publicis Groupe’s service offering is based on in-depth knowledge of consumer expectations and a unique foundation of expertise, with dynamic, diverse and disruptive creativity, a large-scale, high-performance targeted media offering, as well as unique skills in data and innovative technological solutions. Publicis Groupe wants to help its clients remain in control of their clients' data through their own digital channels, and by establishing a direct and responsible dialogue with each and every one of them.