Outlook
OUTLOOK
2023 was a year of contrasts, with the war in Ukraine and related international tensions, high price inflation in many countries weakening consumer purchasing power and renewed conflict in the Middle East, destabilizing the region. In spite of this generally gloomy backdrop, many companies continued with their development plans, thanks to new products and services.
GLOBAL POPULATION(1)
GLOBAL GDP(2)
GLOBAL TRADE(3)
CHANGE IN GLOBAL ADVERTISING SPENDING(5)
In USD bn
This diagram shows the change in global advertising spending(5) in USD bn.
- 2021: 783
- 2022: 831
- 2023: 874, including 58% on the internet (12% in Retail Media), +5.2% worldwide growth, +5.7% growth in the United States, 28% Video.
MOBILE PHONE OWNERS(6)
This diagram shows the mobile phone owners(6).
5.65 billion, including 5.41 billion(7) mobile internet users.
E-COMMERCE(8)
Share of purchases made from a mobile phone
This diagram shows the E-commerce(8)
share of purchases made from mobile phone 60%.
Consumer habits are becoming clearer in terms of e-commerce. Ultra-personalization enables brands to differentiate themselves and retain their customers. This large-scale precision is Publicis Groupe’s competitive advantage. Deploying artificial intelligence in the Groupe’s tools makes the customization options almost endless
CLIMATE CHANGE(9)
ENDANGERED SPECIES(10)
2023 will have been the hottest year on earth, and will have been marked once again by a series of simultaneous climate disasters (large fires, historic floods, long and deep droughts, weakening of biodiversity).