Universal Registration Document 2023

Long‑term incentive plan known as the “Sapient 2023 Plan” (April and June 2023)

The plan, put in place for the exclusive benefit of Publicis Sapient managers and employees, is made up of two tranches:

the first tranche is subject only to a presence condition and gives rise to the vesting of one quarter of the shares awarded on the yearly anniversary date during the first four years of the plan (i.e. in April or June 2024, 2025,2026 and 2027 depending on the grant date);
in addition to the continued presence condition, the

second tranche is subject to financial performance criteria, and the total number of shares vested shall depend on the level of achievement of financial targets for 2023. Vesting will take place at the end of a three‑year period, in April or June 2026, depending on the grant date.

Performance measurement of previous plans

In addition, the performance of the Publicis Sapient LTI 2020, Publicis Sapient LTI 2022, Epsilon LTI 2022 and LTIP 2022 plans was measured in February and March 2023: the rate of achievement of performance targets for 2022 was 100% for all these plans.

Publicis Groupe stock option plans

/ Characteristics of the Publicis Groupe stock option plans outstanding at December 31, 2023

Plans	Type ⁽¹⁾	Date of grant	Option exercise price (in euros)	Options outstanding at January 1, 2023	Options cancelled, lapsed or transferred in 2023	Options exercised in 2023	Options outstanding at December 31, 2023	Of which exercisable at December 31, 2023	Exercise deadline	Remaining contractual life (in years)
Lionlead 2 stock options	Lionlead 2 stock options Type ⁽¹⁾ A	Lionlead 2 stock options Date of grant 04/30/2013	Lionlead 2 stock options Option exercise price (in euros) 52.76	Lionlead 2 stock options Options outstanding at January 1, 2023 560,148	Lionlead 2 stock options Options cancelled, lapsed or transferred in 2023 -	Lionlead 2 stock options Options exercised in 2023 (560,148)	Lionlead 2 stock options Options outstanding at December 31, 2023-	Lionlead 2 stock options Of which exercisable at December 31, 2023-	Lionlead 2 stock options Exercise deadline 05/02/2023	Lionlead 2 stock options Remaining contractual life (in years)-

As of December 31, 2023, there were no more stock option plans to be exercised.

Publicis Groupe free share plans

/ Determination of fair value of free Publicis Groupe shares granted during financial year 2023

Free shares	LTIP 2023 ⁽¹⁾	LTIP 2023 Members of the Directoire ⁽²⁾	LTIP 2023 Chairman of the Management Board ⁽²⁾	Retention contract Chairman of the Management Board	LTI Epsilon March 2023 ⁽¹⁾	LTI Epsilon 2023 ⁽¹⁾	Sapient 2023 (4 years) ⁽¹⁾	Sapient 2023 (3 years) ⁽¹⁾
Date of Management	Date of Management LTIP 2023 ⁽¹⁾	Date of Management LTIP 2023 Members of the Directoire ⁽²⁾ 03/16/2023	Date of Management LTIP 2023 Chairman of the Management Board ⁽²⁾ 03/16/2023	Date of Management Retention contract Chairman of the Management Board	Date of Management LTI Epsilon March 2023 ⁽¹⁾	Date of Management LTI Epsilon 2023 ⁽¹⁾	Date of Management Sapient 2023 (4 years) ⁽¹⁾ 04/17/2023	Date of Management Sapient 2023 (3 years) ⁽¹⁾ 04/17/2023
Board meeting	Board meeting LTIP 2023 ⁽¹⁾ 03/16/2023	Board meeting LTIP 2023 Members of the Directoire ⁽²⁾ 05/31/2023	Board meeting LTIP 2023 Chairman of the Management Board ⁽²⁾ 05/31/2023	Board meeting Retention contract Chairman of the Management Board 05/31/2023	Board meeting LTI Epsilon March 2023 ⁽¹⁾ 03/16/2023	Board meeting LTI Epsilon 2023 ⁽¹⁾ 09/12/2023	Board meeting Sapient 2023 (4 years) ⁽¹⁾ 06/13/2023	Board meeting Sapient 2023 (3 years) ⁽¹⁾ 06/13/2023
Number of shares originally granted	Number of shares originally granted LTIP 2023 ⁽¹⁾ 756,482	Number of shares originally granted LTIP 2023 Members of the Directoire ⁽²⁾ 36,694	Number of shares originally granted LTIP 2023 Chairman of the Management Board ⁽²⁾ 57,005	Number of shares originally granted Retention contract Chairman of the Management Board 167,000	Number of shares originally granted LTI Epsilon March 2023 ⁽¹⁾ 389,852	Number of shares originally granted LTI Epsilon 2023 ⁽¹⁾ 32,944	Number of shares originally granted Sapient 2023 (4 years) ⁽¹⁾ 283,609	Number of shares originally granted Sapient 2023 (3 years) ⁽¹⁾ 425,437
Share price on the grant date (in euros)	Share price on the grant date (in euros) LTIP 2023 ⁽¹⁾ 72.14	Share price on the grant date (in euros) LTIP 2023 Members of the Directoire ⁽²⁾ 71.95	Share price on the grant date (in euros) LTIP 2023 Chairman of the Management Board ⁽²⁾ 71.84	Share price on the grant date (in euros) Retention contract Chairman of the Management Board 70.06	Share price on the grant date (in euros) LTI Epsilon March 2023 ⁽¹⁾ 72.14	Share price on the grant date (in euros) LTI Epsilon 2023 ⁽¹⁾ 74.38	Share price on the grant date (in euros) Sapient 2023 (4 years) ⁽¹⁾ 73.26	Share price on the grant date (in euros) Sapient 2023 (3 years) ⁽¹⁾ 73.26
Initial valuation of shares granted (weighted average, in euros)	Initial valuation of shares granted (weighted average, in euros) LTIP 2023 ⁽¹⁾ 63.01	Initial valuation of shares granted (weighted average, in euros) LTIP 2023 Members of the Directoire ⁽²⁾ 62.81	Initial valuation of shares granted (weighted average, in euros) LTIP 2023 Chairman of the Management Board ⁽²⁾ 60.31	Initial valuation of shares granted (weighted average, in euros) Retention contract Chairman of the Management Board 54.14	Initial valuation of shares granted (weighted average, in euros) LTI Epsilon March 2023 ⁽¹⁾ 65.84	Initial valuation of shares granted (weighted average, in euros) LTI Epsilon 2023 ⁽¹⁾ 67.74	Initial valuation of shares granted (weighted average, in euros) Sapient 2023 (4 years) ⁽¹⁾ 65.68	Initial valuation of shares granted (weighted average, in euros) Sapient 2023 (3 years) ⁽¹⁾ 64.14
Vesting period (in years)	Vesting period (in years) LTIP 2023 ⁽¹⁾ 3	Vesting period (in years) LTIP 2023 Members of the Directoire ⁽²⁾ 3	Vesting period (in years) LTIP 2023 Chairman of the Management Board ⁽²⁾ 3	Vesting period (in years) Retention contract Chairman of the Management Board 5	Vesting period (in years) LTI Epsilon March 2023 ⁽¹⁾ 1 to 3	Vesting period (in years) LTI Epsilon 2023 ⁽¹⁾ 1 to 3	Vesting period (in years) Sapient 2023 (4 years) ⁽¹⁾ 1 to 4	Vesting period (in years) Sapient 2023 (3 years) ⁽¹⁾ 3