Marcel is the Groupe’s collaborative artificial intelligence platform. Since 2017, Marcel has evolved into a core part of Publicis Groupe, connecting the Groupe’s talents with content as well as development and growth opportunities. Today, Marcel connects all of Publicis’ talent to bring the best of the Groupe to clients while providing employees with solutions and opportunities to develop in a hybrid world. In just a few hours, Marcel can build teams of multidisciplinary and multicultural experts to meet a specific need or conduct a survey or “crowdsource” ideas for a customer review or campaign. Marcel also makes it possible, in a few clicks, to organize a work experience abroad (via the Work Your World program), apply for an assignment on a mission for another agency (gig), take an online development course (choosing from more than 30,000 training courses available).
In 2023, Marcel launched PublicisGPT, which puts the power of generative artificial intelligence in the hands of our talents. Thanks to this platform, employees can generate data, texts or images in a secure environment. PublicisGPT uses the most powerful language model in the world in partnership with the main players in artificial intelligence.
Marcel also supports the Groupe’s personal development initiatives, notably through the partnership with Thrive Global, with the aim of improving the well‑being of employees.
Lastly, Marcel is setting up a hub dedicated to the WorkingWithCancer program with resources, training for managers and CareBnB initiative, a simple solution enabling employees to share their accommodation with cancer patients undergoing treatment or who need to travel.
Publicis Groupe provides advertising and communications services to a diversified client portfolio that is representative of the global economy. It has a significant number of clients that are either national or global industry leaders, with more than half of its revenue generated by international clients, i.e. clients with operations in more than five countries. The top 30 clients represent 37% of the Groupe’s consolidated net revenue (see Section 6.6 “Notes to the consolidated financial statements” note 30). Payment terms are consistent with general market practices and the regulations in force in each of the countries in which the Groupe operates. Revenue from, and contracts with, different clients vary from year to year. Nonetheless, a significant share of Publicis Groupe’s revenue comes from loyal clients that have been with the Company for years.
The Groupe’s main clients by region in 2023 are listed below:
Lloyds Banking Group; Stellantis; L'Oréal; Procter & Gamble; Samsung; Renault; Asda; Nissan; Walt Disney; LVMH; Haleon
Toyota; General Motors; Abbvie; Bank of America; Verizon; Stellantis; Samsung; Procter & Gamble; GlaxoSmithKline Pharma; Citigroup
Procter & Gamble; McDonald's; Samsung; Haleon; L'Oréal; Walt Disney; Toyota; Siam Commercial Bank; Nestlé; Visa
Procter & Gamble; Mondelez; Nestlé; Visa; ABInBev; Heineken; McDonald's; Stellantis; Haleon; Claro
Neom; Nestlé; Procter & Gamble; McDonald's; Abu Dhabi Government; Beiersdorf; Etisalat; Aramco; Samsung; Stellantis
In 2023, the breakdown of the business sectors of the Groupe’s clients as a percentage of total net revenue was as follows:
On the basis of 3,641 clients representing 91% of the Groupe’s total net revenue.
The breakdown of net revenue by principal client sector is representative of the major economic players and the structure of the portfolio remains stable.
