Universal Registration Document 2023

3.2 Acquisitions in financial year 2022

The main acquisition during the period, in April 2022, was 100% of Profitero Limited, a world‑leading SaaS platform in “Commerce intelligence,” which enables brands to increase their sales and profitability. The acquisition price was euro 199 million.

In addition, the Group made other acquisitions. In March 2022, the Group acquired 100% of Tremend in Romania, a technology company specializing in software development. The acquisition price was euro 110 million (including the earn‑out commitment);

The fair value, at the acquisition date, of the consideration paid (excluding cash and cash equivalents acquired) of all entities that were fully consolidated (notably including the ones detailed above, as well as smaller acquisitions) with an exclusive control during the period, totaled euro 536 million.

This amount mainly includes:

• euro 414 million paid out during the period;
• euro 107 million in earn‑out payment commitments;
• euro 15 million in commitments to buy‑outnon‑controlling interests.

The amount paid in 2022 for acquisitions (net of cash and cash equivalents acquired) totaled euro 523 million and included:

• euro 437 million paid out during the period;
• euro (33) million in net cash acquired;
• euro 119 million in earn‑out payments relating to prior acquisitions paid out during the period.

Acquisitions during the period represented less than 1% of consolidated net revenue in financial year 2021 and less than 1% of net income attributable to equity holders of the parent company.

3.3 Disposals in financial years 2023 and 2022

In 2023, the Group did not make any significant disposals.

In 2022, the Group sold 100% of MMS Communication LLC, its Russian‑based subsidiary. Russian activities contributed less than 0.5% to financial year 2021 consolidated net revenue and less than 0.5% to financial year 2021 net income attributable to equity holders of the parent company. The Group had also disposed of the operations of Qorvis LLC to its CEO as of December 31, 2022. There were no other significant disposals during the financial year.

Note 4 Revenue and net revenue

Publicis Groupe supports its clients on all marketing issues thanks to its expertise in the areas of creativity, media, data and digital transformation. To provide a single offering in each country combining all the Group’s areas of expertise, Publicis defined ten core markets: the United States, Canada, the United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia‑Pacific, Africa and the Middle East, Central and Eastern Europe, Western Europe and Latin America.

This organization by country corresponds to the operating segments grouped into five reportable segments: North America, Europe, Asia‑Pacific, the Middle East and Africa, and Latin America.