To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
In a world dominated by platforms, particularly e‑commerce, a large number of brands are seeking to reinvent their relationship with retailers and more directly with their consumers. Publicis’ commerce expertise helps them to define a new strategy to optimize their distribution channels: in‑store presence, proprietary shops, visibility on e‑commerce sites, better delivery conditions, and proprietary platforms for direct‑to‑consumer sales.
In 2022, Publicis strengthened its expertise through the acquisition of Profitero, a world‑leading SaaS platform for e‑commerce intelligence enabling brands to analyze and optimize their sales, marketing and operating performance for more than 70 million products sold online through more than 1,200 e‑commerce sites worldwide.
With the Epsilon acquisition in 2019, Publicis Groupe was able to take a lead in using data and technology to help drive businesses’ digital and marketing transformation.
An American technology Company, Epsilon has considerable expertise and a wealth of data thanks to its 9,000 talents, including 3,700 data scientists and 2,000 engineers and delivery experts based in Bangalore.
Epsilon’s expertise ranges across the entire consumer data lifecycle. It firstly allows raw client data to be structured and enhanced, and then large‑scale, personalized, multi‑channel campaigns to be activated. The new Epsilon PeopleCloud product suite quickly became Publicis Groupe’s unified data and technology platform to better optimize its clients’ media spend.
The announced disappearance of third‑party cookies (postponed once again to the end of 2024 on the main browser) and the changes related to mobile identifiers (IDFA) are profoundly changing the way in which consumers can identify their consumers and personalize their messages at scale. Since 2012, Epsilon has built an immunity with the development of CORE ID, which is the most stable and accurate identification offer in the industry, making it one of the ideal partners for our clients to help them in their consumer knowledge.
In 2023, Epsilon was strengthened with the acquisition of Yieldify, a London‑based marketing technology company, and the integration of its on‑site personalization, conversion optimization and customer journey offerings.
The year was rich in developments in the booming field of Retail Media. Publicis and Carrefour launched in 2023 their joint‑venture, announced in 2022, Unlimitail to address the booming Retail Media market in Continental Europe, Brazil and Argentina. The joint venture combines the advanced technologies of Publicis, “CitrusAd powered by Epsilon,” with the power of data and the Retail Media expertise of Carrefour Links.
Publicis Sapient is Publicis Groupe’s technological, digital and consulting platform, enabling our clients to accelerate their digital transformation by drawing on the expertise of a team of more than 20,000 employees.
Publicis Sapient helps its clients build a strategy that puts experience and technology at the heart to accelerate growth, create a strong customer experience based on data, develop innovative and agile technological solutions (infrastructures, applications, etc.), set up and run data projects, and transform working approaches to design new high value‑added digital products and services.
Since 2018, Publicis Sapient has been organized on the basis of Industry Verticals to bring together sector expertise and provide insight into the challenges and opportunities to grow and transform, and offer our clients the know‑how that will ensure their success. The eight Industry Verticals are the following: transportation & automotive, consumer products, energy & raw materials, retail, financial services, healthcare, media & telecommunications, and travel & hospitality.
After the reorganization of its North American activities in 2019, Publicis Sapient focused on the digital transformation of companies in a context of growing demand for this expertise.
Very early on, Publicis Groupe set up a specialized activity in the health sector. It brings together several flagship brands such as Digitas Health (DH), Publicis Health Media (PHM) and Saatchi & Saatchi Wellness. These brands, specializing in media for the healthcare and wellness sector, created a holistic model by combining their expertise with the Groupe’s media networks and In‑sync Consumer Insight, which brings in‑depth knowledge of patients, healthcare professionals and payer organizations, providing strong differentiation.
