Publicis Groupe supports its clients across the entire marketing value chain to help them win in a world of platforms and create a personalized experience at scale. The Groupe thus offers to meet four of its clients’ requirements thanks to its diverse expertise : dynamic and disruptive creativity, targeted and high‑performance media on a large scale, data and technology skills enabling clients to build in‑depth consumer knowledge and to create their own digital ecosystems. The Groupe also has expertise in Healthcare, its specialized practice being one of the largest in the world.
The primary mission of advertising agencies and networks is to find ideas that are both universal enough to cross borders, while resonating with each consumer, who must be able to easily and effectively identify with the message and recognize themselves personally.
While our clients’ brands are becoming more and more global, the personalization of content, adapted to each consumer, is becoming necessary in an increasingly digital world.
Creativity must both establish the reputation of the brand, but also be dynamic. The Groupe advises its clients on their brand strategy, their repositioning and their identity, while creating dynamic content and activating it digitally.
The Groupe’s creative businesses are structured around big iconic brands, like Publicis Worldwide, Saatchi & Saatchi, and Leo Burnett, as well as Marcel, Fallon and BBH, etc.
Publicis Groupe offers global expertise, available locally, in the design and delivery of brand content for all channels (television, print, radio, cinema, billboards (Out‑of‑Home) and digital : display, social networks, Internet video, etc.).
Through its Prodigious, Harbor and The Pub brands, Publicis Groupe provides its agencies and clients with the most efficient campaign management tools and archival libraries.
If, in 2020, the various lockdown measures in many countries to combat the Covid‑19 pandemic accelerated digital penetration, they have only accelerated a fundamental shift in consumer habits.
Publicis has developed a 100% digital offering through its Razorfish and Digitas brands, among others, to support clients wishing to strengthen their digital presence and thus reinvent their relationship with consumers.
To support its advice to clients on all strategic aspects, Publicis Groupe has specialized networks in strategic communications and influence, the most notable of which are MSL, Kekst CNC, Salterbaxter, Publicis Consultants and Publicis Live.
These networks of experts are on hand to meet a range of client needs: crisis communications, media relations, public affairs, institutional relations, financial communications, strategy and event management, to raise their profile, boost the effectiveness of their communications and engage in dialogue with stakeholders.
Publicis’ media services include helping clients ensure the most effective media are used for their communications campaigns and buying the most suitable advertising space (conventional or digital media) on their behalf. These integrated networks of strategy experts, investment experts, creatives and digital technology specialists are critical to the task of helping clients to position and optimize brand names and navigate an increasingly complex media environment.
The media business is organized around global brands, such as Starcom, Zenith and Spark Foundry.
The two main service ranges are :
