Publicis Groupe’s net revenue for the full year 2023 was euro 13,099 million, up +4.2% compared to euro 12,572 million in 2022. Exchange rate variations over the financial year had a negative impact of euro 340 million, and acquisitions (net of disposals) had a positive impact of euro 100 million.
Organic growth was +6.3% in 2023 compared to 2022. This implies organic growth of +21% compared to 2019.
The Groupe’s strong and consistent performance in 2023 was reflected in each and every one of its activities.
Media, one third of revenue, grew by double‑digits on top of double‑digits last year, benefitting from both market share gains and organic growth at existing clients.
Data and tech activities, another third of revenue, posted a very solid growth overall. On the one hand, despite the context of a slowdown in the digital business transformation market experienced by comparable IT consulting firms, Publicis Sapient achieved a solid +3.2% organic growth on top of a very high comparable base of +19% in 2022. On the other hand, Epsilon’s performance accelerated in the second half of the year, posting +9.6% on an organic basis in 2023, supported by a sustained high demand in first‑party data management.
Creative, the remaining third of revenue, showed its resilience with single‑digit organic growth for the year.
The following table shows the evolution of net revenue in Publicis Groupe main markets.
| unspecified | Net revenue | Growth | |||
|---|---|---|---|---|---|
| (in millions of euros) | 2023 | 2022 | Reported | Organic vs. 2022 | Organic vs. 2019 |
| North America | 8,050 | 7,869 | +2.3% | +4.9% | +23% |
| % of total | 61% | 63% | not-included | not-included | not-included |
| Europe | 3,172 | 2,879 | +10.2% | +10.3% | +18% |
| % of total | 24% | 23% | not-included | not-included | not-included |
| Asia‑Pacific | 1,156 | 1,176 | -1.7% | +2.9% | +13% |
| % of total | 9% | 9% | not-included | not-included | not-included |
| Middle East & Africa | 380 | 359 | +5.8% | +12.4% | +19% |
| % of total | 3% | 3% | not-included | not-included | not-included |
| Latin America | 341 | 289 | +18.0% | +8.9% | +21% |
| % of total | 3% | 2% | not-included | not-included | not-included |
| Total | 13,099 | 12,572 | +4,2% | +6,3% | +21% |
In North America, net revenue was up +4.9% on an organic basis in 2023. Taking into account a negative impact of the US dollar to euro exchange rate, reported growth was at +2.3%. The United States posted a very solid +5.0% on anorganic basis, on top of double‑digit growth last year, fueled by double‑digit Media activities. Epsilon saw its net revenue increase by +9.6% on an organic basis for the year, with a particularly strong performance in Digital Media. Creative activities were broadly stable for the year. Finally, Publicis Sapient was up +2.5% on a strong comparable base, impacted by the delays in DBT projects experienced by all comparable IT consulting firms.
Net revenue in Europe grew +10.3% on an organic basis (+10.2% reported), including a very strong +10.4% in the United Kingdom, +5.2% (1) in France, +7.2% in Germany and +16% in Central and Eastern Europe. Excluding the impact of our Outdoor Media activities and the Drugstore, organic growth was +9.0% in Europe.
