Universal Registration Document 2023

Audits and certifications

Communications industries are subject to different formal frameworks. The Groupe’s agencies are sometimes audited by clients on different issues. In the United States, in response to a request from the Association of National Advertisers (ANA) focusing on issues of audience reliability, all the audits conducted at Publicis Media failed to show any anomalies, thus making the media solutions offered to clients even more credible. Among the main certifications in place in the agencies are ISO certifications: 

• more than 50% of the workforce is covered by the various ISO certifications; the majority of them cover agencies in India and the United States;
• professional certifications are required in some countries for certain activities, for example, with the CENP in Brazil or the CAANR in New Zealand;
• technological certifications, which are widespread and cover different types of technical standards. As well as:
• industry qualifications related to certain tightly controlled business sectors, such as healthcare for Publicis Health agencies, in the United States, France and the United Kingdom: employees are trained in local regulatory frameworks and every campaign undergoes a compliance review.