Universal Registration Document 2023

• With regard to buildings and life within them, after making a switch to 100% direct‑source renewable energy, the focus of 2023 was on better management of heating and air conditioning and reducing energy consumption, as well as hot water. Efforts have extended to the management of waste and e‑waste.
• Publicis UK is a founding member of Ad Net Zero, the sectoral platform set up at the initiative of the communications industry and whose objective is to reach Net Zero by 2030. Publicis UK is also a founding member of AdGreen, the carbon calculator, and encourages its clients to join the great movement to reduce the environmental impacts of the various business lines and projects.
• Écologique, the BRG (Business/Employee Resource Group) dedicated to the environmental impacts of our activities, makes it possible to bring together internal goodwill to act and accelerate around two areas. The first is to share knowledge and build a motivated community to change employee behavior and reduce impacts. The second is to have a holistic approach to engage clients and communities.
• Cross‑functional work continues on the preparation of briefs respecting the “Route to Zero” framework in order to integrate the need to make and have a discourse promoting low‑carbon solutions from the first ideas and creative intentions.
• In 2022, Publicis UK management implemented various actions to meet the challenges of the social and environmental crisis: a free breakfast for employees every morning and on Tuesdays and Tuesday Vegan lunches, also free of charge, not to mention the various actions to promote well‑being at work (see Section 4.2.4.1).

3) Publicis Production

For nearly five years, Publicis Production has been committed to a vast program to reduce its direct impacts. After an initial period of analysis of the challenges related to production activities (including pre- and post‑production), as well as those arising from the value chain with its many stakeholders, the agencies focused on their direct scope, then on that of their key partners. 2023 was the year of virtual production acceleration, with large‑scale projects for more than 20 large international clients. On all shoots, the ability to connect remotely to the cameras also helped to reduce travel. 2023 was the year for the roll‑out of responsible production throughout the network. The hubs of Chicago, São Paolo, Bogota, Paris, Cape Town , Dubai, Mumbai and Bangkok have all taken this structural turn, which is changing many business lines. This was made possible thanks to a network of 15 ESG Champions in the ten major countries, thanks also to internal workshops to acculturate the teams and by the provision of cross‑functional tools on new working methods, as well as with the investment in new tools. Among them, a proprietary software producing a synthetic voice thanks to artificial intelligence made it possible to make quality audio descriptions in several languages and on a large scale.

Publicis Production is also active with its partners and numerous suppliers, and seeks to increase the proportion of its purchases with suppliers resulting from diversity, in order to support more sustainably a local ecosystem composed of many SMEs/VSEs (Small and Medium‑sized Enterprises/ Very Small Enterprises), on the one hand, mainly in Europe, by refining its direct portfolio of service providers to better integrate these characteristics and, on the other hand, as in the United States, by using Groupe tools such as supplier.io or WeConnect.org

In France, Prodigious has a long tradition of helping numerous associations each year to create their communication materials. Among the activities in 2023, support for the Solidays Festival (fight against AIDS), the completion of a hackathon dedicated to minority entrepreneurs to help them start their projects, support for people with disabilities to help them find a job, and the material support of a research project initiated by EMLyon students on sustainable video production in Europe can be mentioned. Lastly, as every year, the agency welcomes many young people from middle and high schools to introduce them to production jobs.

4) Salterbaxter

Salterbaxter helps companies to harmonize the complexity and interconnection of sustainability issues climate change, carbon emissions, impacts on nature, circularity, biodiversity regeneration, fight against social inequalities, financing needs. This agency supports clients in their materiality analysis, in defining their action priorities and in communication.

With offices in London, New York, Los Angeles and Sydney, Salterbaxter is a sustainability firm renowned in its field. The teams combine expertise in sustainability consulting with creativity and their understanding of audiences and behavioral changes; they co‑construct with their clients the transformation of companies to be resilient and sustainable.

In 2022, in partnership with the World Benchmarking Alliance (WBA), Salterbaxter built a tool: ProgressPoint. It is a fairly easy analysis tool that makes it easy to identify existing or future action levers, and thus prioritize efforts and resources on initiatives with a strong positive impact. This framework is based on numerous data, in particular non‑financial performance, anticipation and innovation, and reputation. This makes it possible to draw up a completely tailor‑made roadmap because it is specific to the client, its activities, products and services, and the characteristics of its market.

In 2023, Salterbaxter held its Innovation Day for the 12^th year, the agency’s annual day dedicated to the support of social entrepreneurs, free of charge and on a voluntary basis. 71 employees from several Groupe agencies in the United Kingdom from 20 different agencies helped ten entrepreneurs. Since its inception, 710 employees have participated in the program, helping 105 social entrepreneurs, each providing an estimated value of GBP 25,000.