- Publicis Lighthouse: Publicis Groupe clients have exclusive access to Publicis Lighthouse, the industry’s best‑performing new verification solution using a combination of technologies and prior analyses to measure media based on ESG parameters. The analysis spectrum is based on more than 25 complex points, ranging from the measurement of carbon emissions to the fight against disinformation to the logics of inclusion. Publicis Lighthouse harmonizes the measurements and verifications of key players in the sector such as Zefr, Adelaide, Compliant, Scope 3, Peer39 and many others;
- Digital Standards Client Council: for the past four years, Publicis Media has set up this Global Standards Council, which meets every month in the form of monthly sessions open to employees and clients, to review current issues in the industry. The sessions are monthly and provide an update on industry progress, new initiatives, topical issues and changes in practices within Publicis. In 2023, it brought together more than 500 participants from the 100 participating clients/brands, with an internal community of more than 1,000 participants from 25 countries each month;
- Brand Integrity Workshop: launched in 2022, this workshop aims to align the responsible marketing strategy with the ESG objectives of the client and its brands. The planned actions are analyzed through a prism based on purpose, authenticity, trust and ethics. It is a tailor‑made analysis tool promoting continuous improvement to promote sustainability. The team has helped to create more than 1,000 proposals for clients, each adapted to their environment and communication projects;
- Global Exclusion List: Publicis Media has deepened its exclusive offer around disinformation, in collaboration with numerous independent experts, in order to create a specific category of criteria under surveillance to identify and fight against all forms of disinformation, a phenomenon that is booming in recent years. Publicis Groupe clients benefit from greater transparency and the option to opt for the most extensive protections for their brand (brand safety) on the market. This tool excludes many sites, all classified according to the brand safety rules defined by GARM - the Global Alliance for Responsible Media. This procedure prevents a brand’s advertising from unintentionally funding views or impressions on harmful sites. An estimated 17 billion views were blocked in 2023;
- TAAG: Technology and Activation Group brings together employee digital advertising experts, working 24/7, duly trained throughout the year on the latest innovations from partner platforms and able to intervene quickly according to standardized processes. This expertise enables the teams to react very quickly in the event of identified problems.
For Data business lines:
- the Epsilon database, which includes 250 million American profiles (TSP – Total Source Plus) from more than 40 different sources, is refreshed every six weeks to ensure the success of targeted actions or the activation of certain consumer groups. This mechanism is part of Epsilon’s responsible marketing practices in order to take into account client expectations and protect consumers. This approach makes it possible to precisely identify the target audiences to eliminate the risk of duplication; this is a guarantee of quality and efficiency;
- Truthset: Epsilon regularly calls on this external and independent data certification company to have the quality and validity of the data used in its databases assessed by an independent third party. This provides additional security for clients. Epsilon’s data protection policies are publicly available - see https://legal.Epsilon.com/global‑privacy‑policies.
For business lines related to DBT (Digital Business Transformation), the approach is twofold around Digital for Good and Good Digital:
- Digital for Good: the challenge is to systematically reduce anything that could limit access to online services. By digitizing 160 million files for the office of a public defender (United States, California), Publicis Sapient contributed to the digital transformation of this government service to ensure better defense of clients in need of legal assistance. In another program, Publicis Sapient worked on a platform enabling a local government service (United States, North Carolina) to redistribute emergency aid to tens of thousands of people to facilitate their access to housing. By bringing efficiency to the digital strategy to grow the operations of a central healthcare administration, Publicis Sapient has helped to connect more than 16,000 healthcare providers to more than 17 million patients to improve the health of people who need it most. As another example, Publicis Sapient has partnered with a car manufacturer (France) to develop a peer‑to‑peer charging reservation service for electric cars. The platform is based on connecting people who have unused electric charging stations at home with people who use electric vehicles of all brands. The principle of inclusion by design remains central, in addition to the dual principle of transparency and accountability, in particular for projects based on deep learning or artificial intelligence;
- Good Digital consists of finding, for each project, solutions to reduce the impacts of digital to move towards Net Zero, through a series of Green IT audits and the implementation of eco‑design in all digital projects;
- the Center of Expertise in Accessibility, created several years ago, has made it possible to train thousands of employees, and to create a kind of library open to all engineers in order to facilitate their specific tasks to write accessible code and constantly improve it (see Section 4.3.8.1);
